Paid Media Manager Job Description
As a Paid Media Manager, you will develop and execute digital advertising campaigns across multiple channels, including search engines, social media platforms, and display networks. You will be responsible for optimizing campaign performance, analyzing data, and identifying opportunities for improvement. Additionally, you will collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
Responsibilities
- Develop and implement paid media strategies to achieve marketing objectives
- Manage and optimize digital advertising campaigns across multiple platforms
- Monitor campaign performance and make data-driven optimizations
- Conduct keyword research and competitor analysis to inform campaign targeting and bidding strategies
- Collaborate with creative and content teams to develop compelling ad copy and creative assets
- Track and analyze campaign metrics to generate insights and make recommendations for future campaigns
- Stay up-to-date with industry trends and bring innovative ideas to enhance campaign performance
Qualifications
- Proven experience as a Paid Media Manager or similar role
- In-depth knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Strong analytical skills with the ability to interpret and act on campaign performance data
- Experience with A/B testing and conversion rate optimization
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, deadline-driven environment
- Certifications in digital marketing or related field (e.g., Google Ads Certification)
Skills
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Keyword research and competitor analysis
- A/B testing and conversion rate optimization
- Data analysis and reporting
- Strong communication and collaboration skills