Media Manager Job Description
As a Media Manager, you will be responsible for overseeing all aspects of media planning and buying. You will work closely with the marketing team to develop media strategies that align with our business goals. You will also be responsible for negotiating media buys, monitoring campaign performance, and optimizing media placements to achieve the best possible results. Additionally, you will stay updated on industry trends and changes to ensure our media strategies remain effective.
Responsibilities
- Develop and execute media strategies across various channels, including digital, social, and traditional media
- Manage media budgets and allocate spend to achieve the best possible outcomes
- Negotiate media buys and develop strong partnerships with media vendors
- Analyze campaign performance and provide data-driven insights and recommendations
- Optimize media placements based on performance data and industry trends
- Stay updated on industry trends, emerging technologies, and media best practices
- Collaborate with cross-functional teams to align media strategies with overall marketing objectives
- Monitor and report on media KPIs to track campaign effectiveness
Qualifications
- Bachelor's degree in marketing, advertising, or a related field
- Proven experience as a Media Manager or similar role
- In-depth knowledge of media planning and buying across various channels
- Ability to analyze data and provide actionable insights
- Excellent communication and negotiation skills
- Strong attention to detail and organizational skills
- Proficiency in media buying tools and platforms
- Experience managing media budgets
- Knowledge of industry trends and emerging technologies
Skills
- Media planning and buying
- Data analysis
- Communication
- Negotiation
- Attention to detail
- Organizational skills
- Media buying tools and platforms
- Budget management
- Industry knowledge