Market Research Executive Job Description
As a Market Research Executive, your main role is to support the market research team in conducting market analysis, competitor intelligence, and customer insights research. You will assist in designing research studies, collecting data through surveys or interviews, analyzing data using statistical techniques, and preparing reports with actionable recommendations. Additionally, you may be involved in tracking industry trends, evaluating market opportunities, and monitoring customer satisfaction.
Responsibilities
- Support the market research team in designing and conducting research studies.
- Collect data through surveys, interviews, and other research methods.
- Analyze data using statistical techniques and present findings to key stakeholders.
- Assist in preparing reports with actionable recommendations based on research findings.
- Track industry trends and monitor competitor strategies.
- Evaluate market opportunities and provide insights to support business decision-making.
- Monitor customer satisfaction and conduct customer segmentation analysis.
- Collaborate with cross-functional teams to ensure research objectives are met.
- Stay up to date with industry developments and new research methodologies.
Qualifications
- Bachelor's degree in market research, business, marketing, or a related field.
- Proven experience in market research or a similar role.
- Solid understanding of research methodologies and statistical analysis.
- Proficiency in using market research tools and software.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work both independently and collaboratively in a team.
- Attention to detail and ability to manage multiple projects.
- Knowledge of industry trends and market dynamics.
- Experience in customer segmentation analysis is a plus.
Skills
- Market research techniques
- Statistical analysis
- Data collection methods
- Survey design
- Competitor analysis
- Data analysis software (e.g., SPSS, Excel)
- Presentation skills
- Written and verbal communication
- Project management
- Attention to detail