Lead Generation Specialist Job Description
As a Lead Generation Specialist, you will play a key role in the growth of our company by generating new leads and expanding our customer base. You will be responsible for researching and identifying potential customers, reaching out to them through various channels, and building relationships. Your ultimate goal is to bring in qualified leads that can be passed on to the sales team for further conversion.
Responsibilities
- Research and identify potential leads through various sources, including online research, industry events, and networking
- Use various strategies to reach out to potential customers, such as cold calling, email campaigns, and social media outreach
- Engage with leads to gather information and understand their needs
- Nurture leads and build relationships through regular follow-ups and communication
- Qualify leads based on predetermined criteria and pass on qualified leads to the sales team
- Provide feedback and insights on lead generation strategies and suggest improvements
Qualifications
- Proven experience in lead generation or sales role
- Strong communication and interpersonal skills
- Excellent research and prospecting skills
- Self-motivated, proactive, and results-oriented
- Ability to work independently and as part of a team
- Good understanding of sales and marketing principles
- Familiarity with CRM software and lead management tools
- Ability to meet targets and work under pressure
- Bachelor's degree in business, marketing, or related field preferred
Skills
- Lead generation strategies
- Cold calling
- Email campaigns
- Social media outreach
- Customer relationship management (CRM) software
- Sales and marketing principles
- Research and prospecting
- Communication skills
- Interpersonal skills