Lead Generation Executive Job Description
As a Lead Generation Executive, your main objective will be to generate new leads and contribute to the growth of our sales pipeline. You will research and identify potential target customers, reach out to them through various channels, and qualify leads for further engagement by our sales team. Additionally, you will collaborate with the marketing department to optimize lead generation campaigns and strategies.
Responsibilities
- Research and identify potential target customers within the assigned market
- Reach out to potential leads through outbound calls, emails, and social media platforms
- Qualify leads based on predefined criteria and gather relevant information
- Set up appointments or meetings between qualified leads and the sales team
- Maintain accurate and up-to-date records of lead interactions and status
- Collaborate with the marketing team to optimize lead generation campaigns
- Provide feedback to the sales and marketing teams on lead quality and conversion rates
Qualifications
- Proven experience in lead generation or sales role
- Excellent communication and interpersonal skills
- Strong knowledge of sales processes and techniques
- Ability to build and maintain relationships with prospects
- Self-motivated and target-driven
- Proficient in using CRM software and other lead generation tools
- Ability to work independently and as part of a team
- Bachelor's degree in Business Administration or related field
Skills
- Excellent communication skills
- Sales and negotiation skills
- Proven track record in lead generation
- Knowledge of CRM software
- Ability to work with targets and meet deadlines
- Strong organizational and time management skills
- Proficient in using Microsoft Office suite