Trade Marketing Manager Job Description Template
The Trade Marketing Manager will lead the development and execution of trade marketing strategies to improve brand visibility and boost sales across various trade channels. This role requires strong collaboration with sales, product, and marketing teams to align on business objectives and implement effective promotional activities.
Responsibilities
- Develop and execute trade marketing strategies.
- Collaborate with sales teams to create promotional plans.
- Analyze market trends and competitor activities.
- Ensure brand consistency across all trade channels.
- Monitor and report on the performance of trade campaigns.
- Manage trade marketing budgets and resources.
- Coordinate with product and supply chain teams to align on product availability.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- At least 5 years of experience in trade marketing or a related role.
- Proven track record of successful marketing campaign execution.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and deadlines.
Skills
- Market analysis
- Promotional planning
- Budget management
- Campaign performance analysis
- Team collaboration
- Project management
- Communication
Frequently Asked Questions
A Trade Marketing Manager is responsible for developing and implementing strategies that ensure a brand's products are displayed and promoted optimally in retail environments. This role involves collaboration with sales and marketing teams to create impactful in-store promotions, managing relationships with retailers, analyzing market trends, and driving sales growth through effective trade marketing plans.
To become a Trade Marketing Manager, one often requires a bachelor's degree in marketing, business administration, or a related field, along with several years of experience in marketing or sales roles. Skills such as strategic thinking, excellent communication, and an understanding of consumer behavior are crucial. Gaining experience in retail or brand management can also enhance prospects in this field.
The average salary for a Trade Marketing Manager varies significantly based on location, company size, and the individual's level of experience. Generally, Trade Marketing Managers are compensated well due to their specialized skills in bridging the gap between marketing and sales, driving strategies that enhance product visibility and consumer engagement at retail points.
Qualifications for a Trade Marketing Manager often include a bachelor's degree in marketing, business, or a related field. In addition, employers may seek candidates with several years of experience in marketing or sales, strong analytical skills, and a proven track record in developing successful marketing strategies. Certifications in digital marketing or retail can also be beneficial.
Key skills for a Trade Marketing Manager include strategic planning, strong analytical skills, excellent communication, and the ability to work collaboratively. Responsibilities typically involve managing promotional activities, coordinating with sales and retail partners, analyzing sales data, and developing strategies to increase product visibility and drive sales growth in various retail environments.