Technical SEO & PPC Executive Job Description Template
The Technical SEO & PPC Executive will be responsible for driving online traffic and improving website rankings through advanced SEO techniques and strategic PPC campaigns. This role involves ongoing analysis, optimization, and the implementation of SEO best practices and effective pay-per-click advertising strategies.
Responsibilities
- Implement and manage PPC campaigns across various platforms.
- Conduct technical SEO audits and implement necessary improvements.
- Monitor and analyze website performance metrics.
- Identify trends and insights to optimize spend and performance.
- Collaborate with the content team to ensure SEO best practices are followed across all content.
- Conduct keyword research and optimize website content for targeted keywords.
- Manage and optimize landing pages for search engine and PPC conversions.
- Produce detailed performance reports and provide actionable insights.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in a technical SEO role.
- Experience managing PPC campaigns on Google Ads, Bing, and social media platforms.
- Strong understanding of search engine algorithms and ranking methods.
- Excellent analytical skills and experience with reporting and data analysis.
Skills
- Google Ads
- Bing Ads
- Google Analytics
- SEO Auditing Tools (e.g., Screaming Frog, SEMrush)
- Keyword Research Tools (e.g., Ahrefs, Moz)
- HTML/CSS
- Data Analysis
- Microsoft Excel
- Content Management Systems (CMS)
Frequently Asked Questions
A Technical SEO & PPC Executive is responsible for optimizing website architecture, content, and backlinks to improve search engine visibility. They also manage pay-per-click advertising campaigns to drive targeted traffic. Their duties involve analyzing and implementing technical SEO audits, keyword research, and data analysis to enhance web performance and return on ad spend.
To become a Technical SEO & PPC Executive, candidates typically need a background in marketing, web development, or similar fields. Proficiency in SEO tools such as Google Analytics, SEMrush, and PPC platforms like Google Ads is crucial. Gaining experience through internships or related roles and pursuing certifications like Google Ads Certification can boost your prospects.
The average salary for a Technical SEO & PPC Executive varies based on experience, location, and company size. Generally, professionals in this role can expect to earn a competitive wage that reflects their technical skills and expertise in managing effective digital marketing strategies that improve search engine rankings and advertising performance.
Qualifications for a Technical SEO & PPC Executive typically include a bachelor's degree in marketing, computer science, or a related field. Essential skills involve expertise in SEO best practices, PPC advertising, and data analytics. Candidates often benefit from certifications, such as AdWords Certification, and knowledge of HTML/CSS for technical SEO adjustments.
A successful Technical SEO & PPC Executive needs strong analytical skills to interpret performance metrics and marketing data. Responsibilities include conducting site audits, overseeing ad campaigns, improving conversion rates, and utilizing tools like Google Search Console. It is vital to stay updated on SEO trends and PPC strategies to maintain competitive results.