SEO/SEM Expert (WFO-Indore Only) Job Description Template
As an SEO/SEM Expert, you will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Bing, and other search engines to maximize ROI.
Responsibilities
- Develop and implement effective SEO and SEM strategies.
- Perform ongoing keyword research, expansion, and optimization.
- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
- Manage PPC campaigns, monitoring budgets and performance, and making adjustments as necessary.
- Work with editorial and marketing teams to drive SEO in content creation.
- Optimize copy and landing pages for search engine marketing.
- Research and implement search engine optimization recommendations.
- Collaborate with web developers to ensure SEO best practices are properly followed.
- Stay up-to-date with the latest SEO and SEM trends and best practices.
Qualifications
- Proven experience as an SEO/SEM Specialist or similar role.
- Understanding of performance marketing, conversion, and online customer acquisition.
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Skills
- Google Analytics
- Google AdWords
- Keyword Research
- Content Strategy
- PPC Campaign Management
- HTML/CSS
- Data Analysis
- SEO Tools (e.g., Moz, SEMrush)
- Webmaster Tools
Frequently Asked Questions
An SEO/SEM Expert in Indore is responsible for enhancing the online visibility of websites by optimizing them for search engines. This involves conducting keyword research, analyzing website traffic, implementing on-page and off-page SEO strategies, and managing PPC campaigns to ensure higher rankings and improved click-through rates. Their goal is to increase website traffic, enhance user engagement, and generate leads or conversions.
To become an SEO/SEM Expert in Indore, candidates should have a strong grasp of digital marketing principles, often obtained through a degree in marketing, communications, or a related field. Practical experience in SEO and SEM tools like Google Analytics, SEMrush, and Google Ads is crucial. Many also benefit from certification courses such as Google's Digital Garage or HubSpot Academy. Keeping up-to-date with the latest industry trends and best practices is essential.
The average salary for an SEO/SEM Expert in Indore varies depending on experience and expertise. Entry-level experts may earn a competitive salary, while those with extensive experience in managing successful digital marketing campaigns and proven results can command higher salaries. Additional factors influencing salary include the industry of employment and the specific demands of the role.
The qualifications for an SEO/SEM Expert role in Indore typically include a bachelor's degree in marketing, business, or a related field. In-depth knowledge of SEO and SEM techniques, proficiency in digital marketing tools, and certifications from reputable online courses such as Google Analytics or HubSpot are beneficial. Excellent analytical skills and experience in managing pay-per-click campaigns are also important qualifications.
A successful SEO/SEM Expert in Indore should possess strong analytical skills to interpret data and make actionable insights for digital strategy improvement. Key responsibilities include executing tests, collecting and analyzing data, and identifying trends to achieve maximum ROI in paid search campaigns. They must have a comprehensive understanding of search engine algorithms, keyword research techniques, and both on-page and off-page SEO practices, alongside strong communication skills to present findings clearly to stakeholders.