Senior SEO Executive / Team Lead Job Description Template
The Senior SEO Executive / Team Lead will spearhead our SEO efforts, overseeing a team of SEO specialists to implement effective strategies that boost search engine rankings, improve site traffic, and drive conversion rates. This role requires strong leadership abilities and an in-depth understanding of SEO best practices.
Responsibilities
- Lead the SEO team in developing and executing comprehensive SEO strategies.
- Conduct keyword research and analyze competitors to identify opportunities.
- Implement on-page and off-page SEO techniques to improve website performance.
- Monitor and report on SEO performance metrics and make data-driven adjustments.
- Collaborate with content, marketing, and web development teams to ensure SEO best practices are implemented across all channels.
- Stay updated on the latest SEO trends, algorithm changes, and industry best practices.
- Train and mentor junior SEO specialists, providing guidance and support for their professional development.
- Manage SEO budgets and resources effectively to meet business goals.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in SEO, with a proven track record of successful campaigns.
- Experience in leading and managing a team of SEO specialists.
- Deep understanding of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Skills
- SEO strategy development
- Keyword research
- On-page and off-page optimization
- Google Analytics
- SEMrush
- Ahrefs
- Team leadership
- Performance analysis
- Content optimization
- Communication skills
Frequently Asked Questions
A Senior SEO Executive / Team Lead is responsible for strategizing and executing search engine optimization initiatives to increase organic visibility and traffic for a website. This role includes analyzing website performance, conducting keyword research, optimizing content, and overseeing SEO campaigns. The team lead also collaborates with content creators and developers to implement SEO best practices across the site, ensuring pages rank well on search engines.
To become a Senior SEO Executive / Team Lead, candidates typically need extensive experience in digital marketing with a focus on SEO strategies. It is crucial to have a deep understanding of SEO tools and analytics, such as Google Analytics and SEMrush. Many professionals start as SEO analysts or specialists and progress with experience and by demonstrating leadership skills and strategic thinking capabilities.
The average salary for a Senior SEO Executive / Team Lead can vary based on location, industry, and level of experience. Generally, professionals in this role are compensated well above entry-level SEO positions due to their strategic responsibility and expertise. Salaries are influenced by the company's size, geographical location, and the candidate's proven track record in leading successful SEO initiatives.
Typically, a Senior SEO Executive / Team Lead should possess a bachelor's degree in marketing, communications, or a related field, although extensive relevant experience can sometimes compensate for formal education. Certifications in SEO, digital marketing, or analytics can enhance a candidate's profile. Strong analytical skills, familiarity with SEO tools, and proven leadership experience are essential for this role.
A Senior SEO Executive / Team Lead needs skills in keyword research, content optimization, and technical SEO, as well as experience using analytics tools. Their responsibilities include developing SEO strategies, leading a team of SEO specialists, and collaborating with various departments to improve the website's organic performance. They must stay updated with SEO trends and algorithm changes to maintain best practices and ensure the site's competitive positioning.