Senior Paid Media Manager Job Description Template
As a Senior Paid Media Manager, you will lead the development and execution of paid media strategies across various digital channels. You will be tasked with optimizing campaigns, analyzing performance metrics, and leading a team to produce measurable results for our clients.
Responsibilities
- Develop and implement comprehensive paid media strategies.
- Manage and optimize campaigns across multiple platforms including Google Ads, Facebook, LinkedIn, and others.
- Analyze campaign performance and generate in-depth reports.
- Coordinate with the creative team for ad material and copy creation.
- Monitor budget spending and ROI to ensure effective resource allocation.
- Lead and mentor a team of junior media managers and specialists.
- Stay updated with industry trends and competitive landscape.
- Collaborate with other marketing teams to integrate paid media efforts into the broader marketing strategy.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in paid media management.
- Proven track record of managing large-scale paid media campaigns.
- Strong analytical skills and data-driven mindset.
- Experience with media buying platforms like Google Ads, Facebook Ads Manager, etc.
- Exceptional communication and leadership abilities.
Skills
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Data Analysis
- Budget Management
- Keyword Research
- A/B Testing
- Excel
- Google Analytics
- Team Leadership
Frequently Asked Questions
A Senior Paid Media Manager coordinates and manages paid media campaigns across various platforms such as Google Ads, Facebook Ads, and more. They strategize to maximize ROI, analyze campaign performance, and optimize marketing tactics. They play a pivotal role in budget management and identifying growth opportunities in digital advertising.
To become a Senior Paid Media Manager, candidates typically need a bachelor's degree in marketing, business, or a related field. Relevant experience in digital marketing, proficiency in platforms like Google Ads and Facebook Ads, analytical skills, and certifications in paid media can be instrumental. Leadership skills and a strategic mindset are also critical.
The average salary for a Senior Paid Media Manager varies based on location, industry, and experience. However, they often earn a competitive salary, and they may receive bonuses, stock options, or other incentives. Companies value their expertise in optimizing advertising spending and driving significant marketing results.
Qualifications for a Senior Paid Media Manager typically include a bachelor's degree in marketing, advertising, or a related field. Experience with paid media platforms, analytics tools, and digital marketing strategies is essential. Strong communication, analytical, and project management skills are also crucial for success in this role.
Essential skills for a Senior Paid Media Manager include strategic planning, expertise in PPC and digital advertising platforms, and robust analytical capabilities. Responsibilities range from devising and executing ad campaigns to analyzing data for performance optimization. They also oversee budget management and collaborate with cross-functional teams to achieve marketing goals.