Senior Manager- Paid Media Job Description Template
The Senior Manager- Paid Media will lead the development, execution, and optimization of our paid media strategies. This role involves managing a team, collaborating with cross-functional departments, and ensuring that our paid media efforts are aligned with overall marketing goals.
Responsibilities
- Develop and implement effective paid media strategies across multiple digital platforms.
- Manage and optimize budgets to maximize ROI of paid media campaigns.
- Lead a team of paid media specialists and provide guidance and mentorship.
- Collaborate with creative and content teams to produce high-performing ad creatives.
- Monitor and analyze key performance metrics, preparing regular reports.
- Stay updated with industry trends and incorporate best practices into campaigns.
- Negotiate contracts and manage relationships with external media vendors and agencies.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or related field.
- At least 7 years of experience in paid media management.
- Proven track record of managing large-scale paid media campaigns.
- Strong understanding of digital marketing and advertising platforms.
- Excellent analytical skills and experience with data-driven decision making.
Skills
- Google Ads
- Facebook Ads Manager
- Programmatic Advertising
- Data Analysis
- SEO and SEM
- Budget Management
- Team Leadership
- Microsoft Excel
- Google Analytics
- Content Marketing
Frequently Asked Questions
A Senior Manager - Paid Media oversees and develops the strategy for paid advertising campaigns across various digital platforms. They are responsible for managing budgets, optimizing ad spends for the best possible ROI, and ensuring campaigns align with the company's overall marketing goals. This role involves analyzing campaign performance data, leading a team of marketing professionals, and collaborating closely with creative and sales departments to achieve cohesive and effective marketing efforts.
To become a Senior Manager - Paid Media, candidates typically need a bachelor's degree in marketing, communications, or a related field. Extensive experience in digital marketing, particularly within paid media advertising, is essential. Candidates should demonstrate proficiency in major advertising platforms such as Google Ads or Facebook Ads, and possess strong analytical skills to track and measure campaign effectiveness. Leadership experience is also crucial, as the role involves guiding teams and managing complex projects.
The average salary for a Senior Manager - Paid Media can vary based on industry, location, and level of experience. However, as an advanced position, it typically offers competitive compensation with the potential for bonuses based on performance. Candidates with advanced skills in managing high-budget media campaigns and delivering quantifiable results may earn higher salaries.
Qualifications for a Senior Manager - Paid Media typically include a bachelor's degree in marketing or a related field, with a preference for candidates with a master's degree or specialized certifications in digital marketing. Comprehensive experience with data analysis tools, and strong understanding of paid media strategies including SEM, display advertising, and social media marketing are also essential. Exceptional communication and leadership skills are necessary to effectively manage teams and collaborate across departments.
Key skills for a Senior Manager - Paid Media include expertise in digital advertising platforms, data analysis, and strategic planning. Responsibilities involve leading and developing paid media strategies, managing campaign execution, optimizing budgets, and reporting on performance metrics. Strong leadership abilities, excellent communication skills, and the capability to adapt to fast-changing digital trends are crucial for success in this role. Experience with analytics tools and a proven track record of delivering high ROI campaigns are highly preferred.