Senior Manager Ad Operations Job Description Template
As the Senior Manager Ad Operations, you will oversee the end-to-end management of digital advertising campaigns, ensuring they are delivered on time, within budget, and optimized for performance. This includes leading a team of ad operations specialists, developing processes and strategies, and working closely with other departments to achieve business objectives.
Responsibilities
- Lead and mentor the ad operations team.
- Oversee the setup, trafficking, and optimization of digital ad campaigns.
- Develop and implement campaign strategies and processes.
- Collaborate with clients and internal teams to understand objectives and provide insights.
- Ensure campaign delivery against KPIs and troubleshoot any issues.
- Analyze campaign performance data and generate reports for stakeholders.
- Stay updated with industry trends and best practices.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field.
- 5+ years of experience in ad operations or digital marketing.
- Proven track record in managing and optimizing digital ad campaigns.
- Experience with ad servers, DSPs, and analytics platforms.
- Strong leadership and team management skills.
- Excellent problem-solving and analytical abilities.
- Exceptional communication and client-facing skills.
Skills
- Ad trafficking
- Campaign optimization
- Data analysis
- Google Ad Manager
- DoubleClick
- Demand-Side Platforms (DSP)
- Excel
- SQL
- HTML/CSS
- Project management
Frequently Asked Questions
A Senior Manager Ad Operations oversees the execution of digital advertising campaigns. They manage a team responsible for the technical implementation and delivery of ad strategies, ensure campaigns meet performance goals, and use analytics tools to optimize ad placements. Their responsibilities also include liaising with clients and internal teams to ensure seamless ad operations.
To become a Senior Manager Ad Operations, one typically needs a bachelor's degree in marketing, business, or a related field. Experience in digital advertising and ad operations is crucial. Aspiring candidates often advance through roles like Ad Operations Specialist or Manager, gaining expertise in digital campaign management and team leadership. Professional certifications in digital marketing can also enhance one's credentials.
The average salary for a Senior Manager Ad Operations can vary based on factors like location, industry, and experience level. Generally, this role commands a competitive salary due to the complex skill set required, including proficiency in ad technology platforms, data analysis, and team management. Senior managers in larger markets or with extensive experience may earn higher salaries.
Qualifications for a Senior Manager Ad Operations role typically include a bachelor's degree in marketing, advertising, or communication. Candidates should have several years of experience in digital ad operations, knowledge of programmatic advertising platforms, and skills in data analysis. Leadership abilities are important, as senior managers oversee teams and coordinate with various departments.
Essential skills for a Senior Manager Ad Operations include team leadership, analytical thinking, and problem-solving. They must be proficient with ad tech platforms like Google Ad Manager and familiar with analytics tools. Their responsibilities include ensuring seamless ad campaign execution, optimizing ads for performance, and maintaining strong client relationships. Effective communication is also key, as they often present strategies and reports to stakeholders.