Senior Lead- Account and Media Planning Job Description Template
The Senior Lead- Account and Media Planning will manage the strategic development and execution of integrated media plans that deliver against client goals. This role involves collaborating with clients, internal teams, and media partners to ensure comprehensive and innovative campaign strategies.
Responsibilities
- Lead the development of strategic media plans to meet client objectives.
- Oversee account management to ensure client satisfaction and effective communication.
- Collaborate with creative teams to align media plans with campaign concepts.
- Analyze media performance and generate reports to optimize campaign outcomes.
- Negotiate with media vendors to secure optimal placements and rates.
- Stay updated on industry trends and media innovations to provide client recommendations.
- Manage and mentor a team of media planners and account executives.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or related field.
- 7+ years of experience in media planning and account management.
- Proven track record of successful media campaigns and client relationship management.
- Strong analytical skills and ability to interpret data.
- Excellent communication and negotiation skills.
- Leadership experience with the ability to manage and develop a team.
- Strong understanding of digital and traditional media channels.
Skills
- Media planning
- Account management
- Negotiation
- Campaign analysis
- Client communication
- Team leadership
- Digital media
- Traditional media
- Data interpretation
- Strategic thinking
Frequently Asked Questions
A Senior Lead - Account and Media Planning is responsible for overseeing the strategic development and management of account services and media planning. They collaborate with clients to understand their goals, devise campaign strategies, and optimize media channels to maximize customer engagement. This role requires strong analytical skills and a deep understanding of current media trends.
To become a Senior Lead - Account and Media Planning, individuals typically need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in account management and media planning. Advancement in this role often requires leadership experience and a proven track record of successful campaign execution and media strategy.
The average salary for a Senior Lead - Account and Media Planning varies based on factors such as geographic location, industry, and the individual's level of experience. Senior leads often earn a competitive package that reflects their expertise in media strategy, client management, and project execution.
Candidates for a Senior Lead - Account and Media Planning position typically need a degree in marketing, communications, or a related field, alongside substantial professional experience in media planning or account management. Additional qualifications may include proficiency in analytical tools and media planning software, as well as strong leadership and communication skills.
To excel as a Senior Lead - Account and Media Planning, one needs exceptional skills in strategic thinking, media channel analysis, and client relations. Core responsibilities include developing comprehensive media strategies, guiding account teams, and ensuring alignment with client objectives. Mastery in analytics, project management, and effective communication are essential for success in this role.