Senior Executive- Paid Media Marketing Job Description Template
The Senior Executive- Paid Media Marketing will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. This role involves close collaboration with cross-functional teams to drive digital marketing effectiveness and support overall business growth.
Responsibilities
- Develop and implement comprehensive paid media strategies
- Manage and optimize PPC campaigns across Google, Bing, and other platforms
- Lead social media advertising efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Analyze campaign performance and provide actionable insights for improvement
- Collaborate with creative and content teams to ensure cohesive campaign messaging
- Monitor and report on key performance metrics, ensuring high ROI
- Stay up-to-date with industry trends and best practices in digital marketing
- Conduct regular A/B testing to optimize ad copy, creatives, and landing pages
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in paid media marketing
- Proven track record in managing successful paid media campaigns
- Strong analytical skills and experience with data-driven marketing
- Experience with major PPC platforms such as Google Ads, Bing Ads, and social media ad managers
- Excellent communication and teamwork skills
- Ability to multitask and manage multiple campaigns simultaneously
Skills
- Google Ads
- Bing Ads
- Facebook Ads Manager
- Google Analytics
- Excel
- Data Analysis
- A/B Testing
- Campaign Management
- SEO/SEM
- Bid Management Tools
- Creative Thinking
Frequently Asked Questions
A Senior Executive in Paid Media Marketing develops and manages digital advertising campaigns to drive online engagement and conversions. They analyze performance data to optimize budgets, target audiences effectively across platforms like Google Ads and Facebook, and enhance ROI. Their role includes strategizing, creative direction, and ensuring alignment with marketing objectives. They also collaborate with cross-functional teams to manage campaign deliverables.
To become a Senior Executive in Paid Media Marketing, candidates typically need a bachelor's degree in marketing, business, or a related field. Extensive experience in digital marketing, particularly in managing PPC campaigns and SEO, is crucial. Expertise in using advertising tools such as Google Analytics and Facebook Business Manager is required. Continual learning through certifications like Google Ads and staying updated with digital trends is beneficial.
The average salary for a Senior Executive in Paid Media Marketing varies based on location, experience, and company size. This role generally offers a competitive package that reflects the candidate's expertise in strategizing and managing paid media campaigns. Salaries are commensurate with the ability to deliver measurable outcomes and effectively manage substantial advertising budgets.
Qualifications for a Senior Executive in Paid Media Marketing typically include a bachelor's degree in marketing, business, or communications. Professional certifications such as Google Ads or Facebook Blueprint are highly beneficial. Experience in creating and optimizing paid campaigns, a strong analytical skillset, and proficiency in digital marketing tools are essential to excel in this role.
Key skills for a Senior Executive in Paid Media Marketing include strategic thinking, data analysis, and proficiency in digital marketing tools. This role requires creating and managing paid media campaigns, analyzing campaign performance, and optimizing strategies to achieve business objectives. Strong communication skills for collaboration with marketing teams and stakeholders are crucial, along with adaptability to digital marketing trends.