Search Engine Optimization Analyst & Online Bidder Job Description Template
As a Search Engine Optimization Analyst & Online Bidder, you will play a dual role in increasing our digital presence and securing new business opportunities. You will optimize website content, conduct keyword research, and analyze performance metrics. Simultaneously, you will navigate online bidding platforms, creating compelling proposals to win projects.
Responsibilities
- Conduct keyword research to guide content teams.
- Optimize website content to improve search engine rankings.
- Track, report, and analyze website analytics and SEO initiatives.
- Identify SEO opportunities and recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Submit bids for online projects on platforms such as Upwork, Freelancer, etc.
- Develop compelling proposals and follow up with potential clients.
- Maintain relationships with clients and stakeholders through effective communication.
- Stay updated on industry trends, techniques, and practices in SEO and online bidding.
Qualifications
- Bachelor’s degree in Marketing, Information Technology, or related field.
- Proven experience as an SEO Analyst or similar digital marketing role.
- Experience with online bidding platforms like Upwork, Freelancer, etc.
- Strong analytical skills with the ability to interpret data and present insights.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities and meet deadlines.
Skills
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Content Management Systems (CMS)
- Proficiency in MS Office Suite, particularly Excel
- Familiarity with online bidding platforms
- Excellent proposal writing
- Link building strategies
- Keyword research and analysis
- Understanding of HTML/CSS
Frequently Asked Questions
A Search Engine Optimization Analyst & Online Bidder is responsible for increasing a company's online visibility through effective SEO strategies. They analyze website performance, perform keyword research, and optimize content. Additionally, they manage online bidding for projects, ensuring competitive pricing and securing new business deals via platforms like Upwork and Freelancer.
To become a Search Engine Optimization Analyst & Online Bidder, individuals typically need a bachelor's degree in marketing, communications, or a related field. Training in SEO tools, such as Google Analytics and SEMrush, is essential. Gaining experience through internships or projects on freelance platforms, where online bidding skills can be honed, is highly beneficial.
The average salary for a Search Engine Optimization Analyst & Online Bidder varies based on experience, location, and company size. However, compensation typically ranges from entry-level positions to senior roles, with factors such as project success rates and bidding expertise influencing earnings.
Essential qualifications for a Search Engine Optimization Analyst & Online Bidder include a degree in marketing or a related field, proficiency in SEO tools, and experience with online bidding platforms. Strong analytical skills, understanding of search engine algorithms, and the ability to write compelling proposals are also crucial.
Key skills for a Search Engine Optimization Analyst & Online Bidder include expertise in SEO, online bidding, and digital marketing. Responsibilities involve optimizing website content, analyzing SEO performance, managing online bid submissions, and developing strategies for securing projects. Effective communication and negotiation skills are essential for success.