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Salesforce Marketing Cloud Developer Job Description Template

The Salesforce Marketing Cloud Developer will be responsible for developing and implementing solutions that utilize the full suite of Salesforce Marketing Cloud capabilities. The ideal candidate will possess a strong technical background and a deep understanding of marketing automation and customer journey building.

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Responsibilities

  • Develop and implement email campaigns using Salesforce Marketing Cloud.
  • Create and manage complex customer journeys using Journey Builder.
  • Integrate Salesforce Marketing Cloud with various data sources and APIs.
  • Maintain and optimize existing marketing automation processes.
  • Collaborate with marketing and technical teams to design custom solutions.
  • Monitor and analyze campaign performance to implement improvements.
  • Stay updated with new Salesforce Marketing Cloud features and functionalities.

Qualifications

  • Bachelor's degree in Computer Science, Information Technology, or related field.
  • 3+ years of experience in Salesforce Marketing Cloud development.
  • Salesforce Marketing Cloud certifications are preferred.
  • Proven experience with AMPscript, SQL, and Automation Studio.
  • Strong understanding of marketing automation and email best practices.
  • Excellent problem-solving and critical-thinking skills.
  • Ability to work collaboratively in a team environment.

Skills

  • AMPscript
  • SQL
  • Journey Builder
  • Automation Studio
  • API Integration
  • HTML/CSS
  • JavaScript
  • Email Marketing

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Frequently Asked Questions

A Salesforce Marketing Cloud Developer specializes in creating personalized marketing tools and campaigns using the Salesforce Marketing Cloud platform. They develop targeted email campaigns, automate marketing processes, and implement solutions for customer engagement. Their role involves extensive coding and custom development using AMPscript, HTML, CSS, and JavaScript.

To become a Salesforce Marketing Cloud Developer, individuals typically need a bachelor's degree in Computer Science or a related field. Gaining experience in web development and Salesforce platforms is crucial. Obtaining certifications such as Salesforce Certified Marketing Cloud Developer can significantly enhance job prospects by demonstrating expertise in key areas.

The average salary for a Salesforce Marketing Cloud Developer varies based on experience and location. Generally, these professionals can expect competitive pay due to their specialized skills. Salary ranges are influenced by the demand for skilled developers capable of optimizing marketing processes on the Salesforce platform.

Qualifications for a Salesforce Marketing Cloud Developer include a solid background in programming languages such as HTML, CSS, and JavaScript, and proficiency with Salesforce Marketing Cloud tools. Certifications like the Salesforce Certified Marketing Cloud Developer credential can validate expertise and provide a competitive edge. Experience with database management and CRM tools is also beneficial.

Skills required for a Salesforce Marketing Cloud Developer include proficiency in AMPscript, HTML, CSS, JavaScript, and understanding of APIs. Responsibilities encompass developing email templates, automation scripts, and customer journeys. Effective communication and problem-solving skills are essential to understand business needs and translate them into technical solutions.

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