Production Manager (Digital Marketing) Job Description Template
As a Production Manager (Digital Marketing), you will be responsible for managing the production of digital marketing campaigns. You will work closely with creative, strategy, and technology teams to ensure that marketing initiatives are effectively implemented while maintaining brand consistency and adhering to project timelines.
Responsibilities
- Manage the end-to-end production process of digital marketing campaigns.
- Coordinate with creative, strategy, and tech teams to develop and execute innovative marketing projects.
- Ensure project timelines are met and delivered within budget.
- Oversee quality control and ensure final deliverables meet brand standards.
- Collaborate with stakeholders to refine project briefs and objectives.
- Measure and report on campaign performance, making recommendations for improvement.
- Troubleshoot production issues and implement effective solutions.
- Maintain up-to-date understanding of digital marketing trends and tools.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing production or project management.
- Strong understanding of digital marketing channels and tools.
- Excellent organizational and multitasking abilities.
- Strong communication and interpersonal skills.
- Detail-oriented with a strong focus on quality and accuracy.
- Ability to work under pressure and meet tight deadlines.
- Creative problem-solving skills.
Skills
- Project Management
- Digital Marketing
- Content Management Systems (CMS)
- SEO/SEM
- Social Media Marketing
- Google Analytics
- Adobe Creative Suite
- Microsoft Office
- Time Management
- Communication
Frequently Asked Questions
A Production Manager in Digital Marketing oversees the planning, execution, and completion of digital marketing campaigns. They coordinate with creative teams, manage budgets, ensure timely delivery, and optimize content for various digital platforms. They ensure all campaign elements align with marketing objectives, maintaining high-quality standards and maximizing audience engagement.
To become a Production Manager in Digital Marketing, candidates typically need a degree in marketing, communications, or a related field. Experience in project management and digital marketing is crucial. Skills in coordination, leadership, and familiarity with digital tools are essential. Networking, continuous learning through certifications, and gaining progressive experience in digital marketing roles can enhance prospects.
The average salary for a Production Manager in Digital Marketing varies based on experience, location, and company size. Typically, it ranges from a moderate to a significant level. Factors like industry trends, additional skills in digital analytics, and proficiency in project management software can influence earnings. It's recommended for candidates to research current trends for precise data.
Qualifications for a Production Manager in Digital Marketing often include a bachelor's degree in marketing, communications, or business. Additionally, experience in digital marketing, creative project management, and proficiency with digital tools like Adobe Creative Suite, analytics software, and content management systems are highly beneficial. Strong analytical and leadership skills are also key assets.
A Production Manager in Digital Marketing needs strong project management skills, expertise in coordinating digital campaigns, and proficiency in digital marketing platforms. Responsibilities include managing budgets, timelines, and teams to execute marketing strategies effectively. Problem-solving, strategic thinking, and strong communication skills are crucial to liaising between creative teams and marketing objectives.