Performance Marketing - Senior Manager Job Description Template
The Performance Marketing - Senior Manager will lead and manage all performance marketing efforts, ensuring the effective delivery and optimization of digital marketing campaigns. You will work closely with cross-functional teams to drive customer acquisition, engagement, and retention through various digital channels.
Responsibilities
- Develop and execute the performance marketing strategy across multiple digital channels.
- Manage and optimize marketing campaigns to maximize ROI and achieve business objectives.
- Analyze campaign performance data to identify trends and insights for continuous improvement.
- Collaborate with cross-functional teams including creative, product, and analytics.
- Oversee the budget allocation and ensure effective spending to optimize marketing investments.
- Lead the performance marketing team and mentor junior team members.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance analytics.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 5 years of experience in performance marketing or related roles.
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical skills and proficiency with digital marketing analytics tools.
- Experience with budget management and ROI optimization.
- Excellent communication and leadership skills.
Skills
- Google Ads
- Facebook Ads
- Google Analytics
- SEO
- SEM
- Excel
- Data Analysis
- Budget Management
- A/B Testing
- Conversion Rate Optimization (CRO)
Frequently Asked Questions
A Performance Marketing Senior Manager is responsible for developing and executing data-driven marketing strategies to enhance business growth. They oversee digital marketing campaigns focusing on measurable results, optimize ad spend across platforms like Google Ads, Facebook, and programmatic networks, and use analytics to ensure the maximum return on investment.
To become a Performance Marketing Senior Manager, one typically needs a bachelor's degree in marketing, business, or a related field, coupled with extensive experience in digital marketing. Skills in analytics, team management, and proficiency with tools like Google Analytics, PPC advertising are crucial. Advanced roles may require a master's degree or specialized certifications.
The average salary for a Performance Marketing Senior Manager varies by location, experience, and company size. Generally, it is competitive and reflects the seniority and specialized skills required in the role, including expertise in digital platforms, strategic campaign management, and the ability to drive ROI through performance-based initiatives.
A Performance Marketing Senior Manager typically needs qualifications including a bachelor's degree in marketing or a related field, with experience in digital marketing. Proficiency in marketing platforms and analytical tools, excellent understanding of PPC, SEO, and performance tracking, and strong leadership abilities are essential. Certifications in Google Ads or Facebook Blueprint can be advantageous.
Key skills required for a Performance Marketing Senior Manager include strong analytical abilities, expertise in digital marketing platforms, strategic thinking, and leadership. Their responsibilities entail crafting performance-driven strategies, optimizing marketing budgets, managing teams, analyzing campaign effectiveness, and ensuring alignment with business goals through data-driven insights.