Performance Marketing - Leading General Insurance Firm - Mumbai Job Description Template
The Performance Marketing role at our leading general insurance firm in Mumbai involves developing and executing digital marketing strategies to drive customer acquisition and engagement. You'll analyze performance data, optimize campaigns, and ensure measurable outcomes to enhance our market presence.
Responsibilities
- Develop and execute performance marketing campaigns across multiple digital channels.
- Analyze campaign performance data to identify key insights and improvement opportunities.
- Optimize digital marketing efforts to maximize ROI.
- Collaborate with creative and content teams to produce engaging and effective marketing materials.
- Monitor market trends and competitor activities to identify growth opportunities.
- Manage and effectively allocate marketing budgets.
- Regularly report on key performance indicators and campaign outcomes to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance or digital marketing.
- Proven track record of driving successful digital marketing campaigns.
- Strong analytical skills and data-driven mindset.
- Excellent understanding of marketing metrics and KPIs.
- Experience with marketing platforms such as Google Ads, Facebook Ads, and Analytics tools.
Skills
- Google Ads
- Facebook Ads
- SEO
- SEM
- Google Analytics
- Data Analysis
- Campaign Optimization
- Budget Management
- Content Marketing
Frequently Asked Questions
A Performance Marketing specialist at a leading general insurance firm in Mumbai focuses on creating and executing effective marketing campaigns that drive measurable results. This includes managing paid advertising channels, analyzing data to optimize performance, and collaborating with teams to enhance brand visibility. They use digital marketing strategies to maximize return on investment and enhance customer acquisition.
To become a Performance Marketing expert in the insurance industry in Mumbai, one should pursue a degree in marketing, business, or a related field and gain experience in digital marketing. Enhancing skills in data analysis, pay-per-click advertising, and SEO is crucial. Building a portfolio of successful campaigns and staying updated with industry trends can significantly enhance credibility and expertise.
The average salary for a Performance Marketing specialist in a general insurance firm in Mumbai varies based on experience and expertise. Typically, it ranges from mid-level positions to senior roles, offering competitive packages. An in-depth understanding of digital marketing channels, analytical skills, and proven track record in driving campaign performance can influence the salary range significantly.
Qualifications for a Performance Marketing role in a leading general insurance firm typically include a bachelor's degree in marketing, business, or a related field. Experience in digital marketing, proficiency in tools like Google Analytics and AdWords, and a data-driven approach to campaign optimization are essential. Advanced certifications in digital marketing strategies can further enhance a candidate's profile.
A successful Performance Marketing specialist in Mumbai's insurance sector requires strong analytical skills, expertise in digital advertising platforms, and proficiency in data-driven decision-making. Responsibilities include managing online marketing campaigns, optimizing ad performance, leveraging analytics to improve metrics, and collaborating with cross-functional teams. Keeping abreast of industry trends and consumer behavior is also vital.