Performance Marketing: Associate Manager Job Description Template
The Performance Marketing: Associate Manager is responsible for managing and optimizing digital marketing campaigns across various channels. The role requires a deep understanding of digital marketing strategies, strong analytical skills, and the ability to work collaboratively with cross-functional teams to achieve business goals.
Responsibilities
- Plan and execute performance marketing campaigns across multiple channels including search, display, social, and video.
- Monitor and analyze campaign performance daily to identify trends and insights.
- Optimize campaigns to improve ROI, CPA, and other key performance metrics.
- Collaborate with creative and content teams to develop impactful ad creatives.
- Conduct A/B tests to determine the most effective marketing strategies.
- Manage marketing budgets and allocate resources effectively.
- Generate regular reports on campaign performance and make data-driven recommendations.
- Stay updated with the latest trends and technologies in digital marketing.
- Ensure all marketing activities comply with industry regulations and company policies.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing or a related role.
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational abilities.
Skills
- Google Ads
- Facebook Ads Manager
- Google Analytics
- A/B Testing
- Excel
- SEO/SEM
- Content Marketing
- Data Analysis
- Campaign Management
Frequently Asked Questions
A Performance Marketing: Associate Manager is responsible for developing and implementing performance-driven advertising strategies to increase brand awareness and drive growth. They analyze data to assess campaign success, optimize digital marketing activities, and ensure the achievement of key performance indicators. Their role often includes managing pay-per-click campaigns, conducting A/B testing, and collaborating with creative teams to enhance ad performance.
To become a Performance Marketing: Associate Manager, individuals typically need a bachelor's degree in marketing, business, or a related field. Gaining experience through internships or entry-level roles in digital marketing is crucial. Developing skills in data analysis, SEO, and online advertising platforms like Google Ads is essential. Many successful candidates also pursue certifications in digital marketing and analytics to enhance their expertise and job prospects.
The average salary for a Performance Marketing: Associate Manager can vary based on factors such as industry, company size, and geographic location. Typically, individuals in this role can expect a competitive compensation package that includes a base salary, performance bonuses, and benefits. Salary surveys and job listings in digital marketing roles suggest that this position is well-paid, reflecting the strategic value it adds to businesses.
To qualify as a Performance Marketing: Associate Manager, candidates generally need a strong educational background in marketing or business administration. Industry-specific certifications such as Google Analytics, Google Ads, or Facebook Blueprint can provide a competitive edge. Experience in handling digital ad campaigns, proficiency in data analysis tools, and a deep understanding of market trends are typically required for this role.
A Performance Marketing: Associate Manager requires skills in digital advertising platforms, data analysis, and content optimization. Responsibilities include designing performance marketing strategies, managing online ad budgets, and evaluating campaign ROI. Effective communication skills are vital for collaborating with cross-functional teams, while a keen eye for detail is essential in monitoring and tweaking campaigns for improved outcomes. Knowledge of industry tools like Google Analytics significantly aids in executing these tasks successfully.