Performance Marketing: Associate Manager Job Description Template
The Performance Marketing: Associate Manager will be responsible for planning, executing, and optimizing online marketing campaigns to achieve our business objectives. The role demands a data-driven approach to deliver effective and innovative strategies that drive performance at scale.
Responsibilities
- Develop and manage digital marketing campaigns across various channels including SEM, social media, and display advertising.
- Monitor, analyze, and optimize campaign performance to achieve KPIs and ROI targets.
- Conduct A/B testing to identify high-performing creatives and strategies.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Prepare and present performance reports and regular updates to stakeholders.
- Stay current with industry trends and integrate best practices to optimize marketing strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in performance or digital marketing.
- Proven track record of managing and optimizing successful digital marketing campaigns.
- Strong analytical skills and proficiency in data analysis tools.
- Solid understanding of SEM, SEO, social media marketing, and display advertising.
- Excellent verbal and written communication skills.
Skills
- Google Analytics
- Google Ads
- Facebook Ads Manager
- Data analysis
- A/B testing
- Excel
- SEO
- Content Marketing
- Campaign Management
Frequently Asked Questions
A Performance Marketing Associate Manager is responsible for developing and executing performance-driven marketing strategies. This includes managing digital campaigns across channels like Google Ads, Facebook, and Instagram, optimizing for key performance indicators like conversion rates and return on ad spend (ROAS), and analyzing data to improve campaign efficiency.
To become a Performance Marketing Associate Manager, one typically needs a bachelor's degree in marketing, business, or a related field. Experience in digital marketing, familiarity with tools such as Google Analytics and Facebook Ads Manager, and strong analytical skills are crucial. Gaining certifications in Google Ads and other relevant platforms can also benefit aspiring managers.
The average salary for a Performance Marketing Associate Manager can vary based on location, company size, and level of experience. Generally, it is competitive with other digital marketing roles, and individuals in this position can expect a compensation package that includes performance bonuses, particularly if they can demonstrate success in optimizing marketing campaigns and meeting KPIs.
Qualifications for a Performance Marketing Associate Manager typically include a bachelor's degree in marketing or a related field, along with relevant work experience in digital marketing. Additionally, expertise in using marketing tools such as Google Analytics, SEM platforms, and CRM software is important. Strong analytical and problem-solving skills are essential as well.
A Performance Marketing Associate Manager must have strong analytical skills to assess campaign performance, proficiency in digital marketing platforms, and the ability to develop data-driven strategies. Responsibilities involve managing campaigns, optimizing ads, conducting performance analysis, and adapting strategies to enhance return on investment and achieve business objectives.