Paid Media- Senior Executive Job Description Template
The Paid Media- Senior Executive will be responsible for overseeing our digital advertising strategies. This role requires a deep understanding of paid media channels, campaign management, and performance analysis to maximize ROI and achieve business objectives.
Responsibilities
- Plan and execute paid media campaigns across multiple platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor and optimize campaign performance to ensure maximum ROI.
- Conduct keyword research and selection for pay-per-click (PPC) campaigns.
- Create and manage budget plans for all paid media activities.
- Analyze and report on campaign performance metrics.
- Collaborate with the creative team to develop compelling ad creatives.
- Stay updated with the latest trends and best practices in digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing and paid media.
- Proven track record in managing and optimizing PPC campaigns.
- Strong analytical skills and experience with marketing analytics tools.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
Skills
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- PPC Campaign Management
- Keyword Research
- Budget Management
- Marketing Analytics
- Excel
- Data Analysis
Frequently Asked Questions
A Paid Media Senior Executive is responsible for strategizing, implementing, and managing paid advertising campaigns across various platforms such as Google Ads, Facebook, Instagram, and LinkedIn. They analyze performance data to optimize ad spend, increase ROI, and achieve marketing objectives. Additionally, they collaborate with creative teams to design compelling ad content and continuously track industry trends to stay ahead in digital marketing.
To become a Paid Media Senior Executive, individuals typically need a degree in marketing, communications, or a related field, along with several years of experience in digital marketing. It's essential to have a deep understanding of PPC campaigns, analytic tools like Google Analytics, and experience in running ads on major platforms. Advanced certifications such as Google Ads or Facebook Blueprint are advantageous for career progression in this role.
The average salary for a Paid Media Senior Executive varies based on location, experience, and company size. Generally, they can expect to earn a competitive salary that reflects their expertise in managing high-level digital campaigns, often supplemented by performance-based bonuses. Salary increases are often aligned with proven impact on campaign success and the strategic input provided to the marketing team.
Qualifications for a Paid Media Senior Executive often include a bachelor's degree in marketing, digital media, or a related field. Experience in managing multi-channel paid campaigns and a strong grasp of digital marketing metrics are crucial. Professional certifications such as Google Ads Certification or Facebook Certified Planning Professional can enhance one's qualifications, demonstrating expertise to potential employers.
A Paid Media Senior Executive requires skills in digital marketing strategy, analytics, and campaign management. Responsibilities include strategizing ad campaigns to meet business goals, analyzing performance data, and adjusting strategies for optimal results. Strong communication skills are essential for collaborating with creative teams and presenting findings to stakeholders. Technical proficiency with digital tools and platforms is also necessary to succeed in this role.