Paid Media: Senior Executive Job Description Template
As a Paid Media: Senior Executive, you will lead the planning, execution, and optimization of our paid media campaigns across various platforms. You will collaborate with cross-functional teams to drive growth, increase brand awareness, and achieve marketing objectives through effective and innovative paid media strategies.
Responsibilities
- Develop and execute paid media strategies across multiple channels including Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor and analyze campaign performance data to optimize spend and performance based on insights.
- Collaborate with creative and content teams to design compelling ad creatives.
- Manage budget allocation and bid strategies to achieve maximum ROI.
- Generate regular performance reports and present findings to stakeholders.
- Stay up-to-date with emerging digital marketing trends, tools, and best practices.
- Conduct A/B tests to identify high-performing campaigns and continuous improvement opportunities.
- Coordinate with external vendors and agencies for campaign execution and optimization.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in managing paid media campaigns.
- Strong familiarity with Google Ads, Facebook Ads Manager, and other relevant platforms.
- Proven track record of achieving significant results through paid media.
- Exceptional analytical skills and comfort with data analysis and reporting.
Skills
- Google Ads
- Facebook Ads Manager
- SEO/SEM
- Data Analysis
- A/B Testing
- Google Analytics
- Budget Management
- Digital Marketing
Frequently Asked Questions
A Paid Media: Senior Executive is responsible for developing and managing advertising campaigns across various digital platforms such as Google Ads, Facebook, Instagram, and more. They analyze market trends, optimize ad performance, and use insights to enhance campaign success. Their role involves budget management, strategizing ad placements, and reporting on ROI for each campaign.
To become a Paid Media: Senior Executive, individuals typically need a bachelor's degree in marketing, communications, or a related field. Significant experience in digital marketing, proficiency with analytics tools, and expertise in platforms like Google Ads are essential. Candidates often advance by gaining hands-on experience and obtaining certifications like Google Analytics or Facebook Blueprint.
The average salary for a Paid Media: Senior Executive varies based on location, industry, and level of experience. Typically, those in this role demand a competitive salary due to their specialized skills in campaign strategy, budget management, and analytics. Salaries can be higher in larger metropolitan areas with more competitive job markets.
Qualifications for a Paid Media: Senior Executive usually include a bachelor's degree in marketing, advertising, or a related discipline. Strong analytical skills, knowledge of digital advertising trends, and expertise with tools like Google Ads are crucial. Experience with A/B testing, audience targeting, and demonstrating ROI on campaigns is often required.
A Paid Media: Senior Executive needs strong analytical abilities, attention to detail, and proficiency with advertising platforms such as Facebook Ads Manager. Key responsibilities include strategizing ad campaigns, optimizing for performance, managing budgets, and conducting competitor analysis. Effective communication and project management skills are pivotal to collaborate across teams.