Paid Media: Senior Associate Job Description Template
The Paid Media: Senior Associate is responsible for overseeing and optimizing paid media campaigns to drive business growth. You will work closely with the marketing team, analyzing campaign performance, and ensuring that our media strategies align with business goals.
Responsibilities
- Develop and execute paid media campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
- Monitor, analyze, and report on campaign performance metrics.
- Collaborate with the marketing team to align paid media strategies with broader business objectives.
- Manage budgets and financials for paid media campaigns.
- Identify trends and insights to optimize campaign performance.
- Conduct A/B testing to improve ad effectiveness.
- Stay updated on industry trends and competitive landscape.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of experience in digital marketing and paid media.
- Proven track record of managing and optimizing paid media campaigns.
- Strong analytical skills and experience with analytics tools (Google Analytics, etc.).
- Excellent communication and project management skills.
Skills
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Microsoft Excel
- A/B Testing
- SEO/SEM
- Data Analysis
Frequently Asked Questions
A Paid Media Senior Associate is responsible for developing and executing effective paid media strategies to drive business growth. They manage advertising campaigns across various platforms such as Google Ads, Facebook, and LinkedIn, analyze performance metrics, and optimize campaigns to achieve the highest ROI. They also collaborate with creative and analytics teams to ensure cohesive brand messaging and data-driven decisions.
To become a Paid Media Senior Associate, one typically needs a bachelor's degree in marketing, business, or a related field, along with significant experience in digital marketing and paid media management. Proficiency with marketing tools such as Google Analytics and AdWords is essential. Staying updated with the latest paid media trends and certifications, like Google Ads Certification, can enhance career prospects.
The average salary for a Paid Media Senior Associate varies based on location, experience, and company size. Generally, professionals in this role enjoy competitive compensation, influenced by their expertise in managing and optimizing digital advertising campaigns. Additional bonuses and benefits may also be a part of the compensation package, reflecting the candidate's experience and contributions.
Qualifications for a Paid Media Senior Associate include a bachelor's degree in marketing or a related discipline, coupled with extensive hands-on experience in digital marketing environments. Key competencies include strong analytical skills, proficiency in advertising platforms, and experience with A/B testing. Advanced certifications in digital marketing tools can also be advantageous in securing this position.
Successful Paid Media Senior Associates are equipped with strong analytical skills to interpret ad performance data and make data-driven decisions. They are responsible for designing and managing PPC campaigns, budget allocation, and optimizing ad spend across platforms. Strong collaboration skills are essential for working with cross-functional teams to ensure campaign effectiveness and brand alignment.