Marketing Executive cum Admin Assistant Job Description Template
In this hybrid role, you will be responsible for supporting marketing initiatives while also handling various administrative tasks. You'll work closely with the marketing team to execute strategies and campaigns, as well as perform essential administrative functions to ensure seamless operations.
Responsibilities
- Assist in the development and execution of marketing campaigns.
- Coordinate and update marketing content across multiple platforms.
- Handle administrative duties such as scheduling, filing, and correspondence.
- Support event planning and management activities.
- Conduct market research to identify new opportunities.
- Maintain and manage marketing databases and CRM systems.
- Prepare reports and presentations for internal and client meetings.
- Liaise with external vendors and partners for marketing materials and services.
- Answer phone calls, respond to emails, and manage office communications.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing or administrative role.
- Strong organizational and multitasking abilities.
- Excellent written and verbal communication skills.
- Attention to detail and problem-solving skills.
- Ability to work independently and as part of a team.
Skills
- Digital marketing
- Content management systems (CMS)
- Customer Relationship Management (CRM) software
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Event planning and coordination
- Market research and analysis
- Presentation skills
- Project management tools
- Basic graphic design (e.g., Canva, Adobe Creative Suite)
Frequently Asked Questions
A Marketing Executive cum Admin Assistant performs a blend of marketing duties and administrative tasks. They assist in executing marketing campaigns, analyzing market trends, and supporting the marketing team with clerical tasks like scheduling and correspondence. They are vital in facilitating communication within departments, managing customer inquiries, and maintaining databases, ensuring both promotional and administrative objectives are achieved effectively.
To become a successful Marketing Executive cum Admin Assistant, one should have a relevant educational background, like a degree in Marketing or Business Administration. Practical experience in marketing and administrative roles greatly enhances one's capabilities. Success in this role also requires strong organizational skills, technological proficiency, and an ability to multitask efficiently. Enrolling in workshops or certifications in digital marketing or business management can provide a significant advantage.
The average salary for a Marketing Executive cum Admin Assistant varies depending on location, industry, and level of experience. Typically, those in urban areas or within larger corporations tend to earn more. Entry-level positions may earn less, while professionals with several years of experience and advanced skills in marketing and administration might command a higher salary. Keeping abreast of industry standards can ensure competitive compensation.
Qualifications for a Marketing Executive cum Admin Assistant usually include a bachelor's degree in Marketing, Business Administration, or a related field. Some roles may also value practical experience over formal education. Proficiency in office software, familiarity with marketing tools, and experience with data analysis or CRM systems are advantageous. Strong communication skills, both written and verbal, are also essential to succeed in this multifaceted role.
Key skills for a Marketing Executive cum Admin Assistant include excellent organizational and multitasking abilities, agility with digital marketing tools, and strong communication and interpersonal skills. Responsibilities typically involve managing marketing campaigns, supporting promotional activities, compiling reports, and offering administrative support. These roles require adaptability and problem-solving prowess, making them integral to the smooth operation of marketing strategies and office functions.