Market Research Analyst, CPG/FMCG for US MNC in Hyderabad or Gurgaon Job Description Template
As a Market Research Analyst for a US MNC specializing in CPG/FMCG, you will be responsible for collecting, analyzing, and interpreting data on market conditions, consumer preferences, and competition. Your insights will support decision-making processes and strategic planning to enhance market positioning and drive business growth.
Responsibilities
- Conduct primary and secondary market research to gather data on market conditions, consumer preferences, and competitive landscape.
- Analyze quantitative and qualitative data to identify trends, patterns, and insights.
- Prepare comprehensive reports and presentations to communicate findings to stakeholders.
- Collaborate with cross-functional teams to integrate research insights into business strategies.
- Monitor and evaluate the effectiveness of marketing strategies and campaigns.
- Ensure the integrity and accuracy of the data collected and analyzed.
- Stay updated with industry trends, advancements, and regulatory changes affecting the CPG/FMCG sector.
Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 2-4 years of experience in market research, preferably within the CPG/FMCG sector.
- Strong analytical and critical thinking skills.
- Proficiency in using statistical software and data analysis tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Detail-oriented with a strong commitment to accuracy.
Skills
- Market research methodologies
- Data analysis
- Statistical software (e.g., SPSS, SAS)
- Microsoft Excel
- Qualitative research techniques
- Report writing
- Presentation skills
Frequently Asked Questions
A Market Research Analyst in CPG/FMCG is responsible for collecting and analyzing data related to consumer products and market trends. They provide insights into consumer preferences, monitor sales trends, and help companies make informed business decisions. Their work involves conducting surveys, analyzing market trends, and preparing detailed reports to guide product development and marketing strategies.
To become a Market Research Analyst for a US MNC in Hyderabad or Gurgaon, candidates should have a bachelor's degree in marketing, business administration, statistics, or a related field. Additional qualifications like a master's degree or certifications in data analysis can enhance job prospects. Gaining experience through internships or entry-level positions in market research is also beneficial. Proficiency in analytical tools and software is often required.
The average salary for a Market Research Analyst in CPG/FMCG in Hyderabad or Gurgaon varies based on experience, skills, and the specific company. Generally, entry-level positions may offer starting salaries that increase with experience and expertise. It's important to consider additional benefits, such as performance bonuses and company benefits, when evaluating compensation for this role in a US MNC.
A Market Research Analyst in the CPG/FMCG sector typically requires a bachelor's degree in marketing, business, economics, or a related field. Strong analytical skills, proficiency in statistical software, and experience with data analysis are essential. Additional certifications or advanced degrees can be advantageous. Familiarity with market trends and consumer behavior in the CPG/FMCG industry is crucial.
Market Research Analysts in CPG/FMCG need strong analytical skills to interpret data, proficiency in statistical software, and the ability to communicate findings effectively. Responsibilities include conducting and analyzing surveys, tracking competitive activities, and forecasting market trends. The role requires collaboration with marketing teams to develop strategies based on consumer insights and market analysis.