Market Research Analyst (CPG/FMCG) Job Description Template
As a Market Research Analyst specializing in CPG/FMCG for our US-based firm, you will collect, analyze, and translate market data into actionable insights. This role requires strong analytical skills, proficiency in data analysis tools, and an extensive understanding of the consumer goods market, while working remotely from Hyderabad or Gurgaon.
Responsibilities
- Conduct comprehensive market research specific to CPG/FMCG sectors.
- Analyze consumer trends and market data to identify opportunities and threats.
- Develop and implement data collection methodologies and tools.
- Prepare detailed reports and presentations for stakeholders.
- Collaborate with marketing and product teams to align strategies based on findings.
- Monitor industry trends and competitor activities.
- Ensure data accuracy and maintain databases.
- Provide actionable insights to support business decisions.
Qualifications
- Bachelor's degree in Market Research, Business, Statistics, Economics, or a related field.
- Proven experience in market research, preferably within the CPG/FMCG sector.
- Strong analytical and critical thinking skills.
- Proficiency in data analysis and visualization tools such as Excel, SPSS, SAS, or similar.
- Excellent written and verbal communication skills.
- Ability to work independently and remotely.
- Strong attention to detail and data accuracy.
Skills
- Market research methodologies
- Data analysis
- Excel
- SPSS
- SAS
- Data visualization
- Critical thinking
- Report writing
- Presentation skills
- Trend analysis
Frequently Asked Questions
A Market Research Analyst in CPG/FMCG is responsible for collecting and analyzing data to help companies understand consumer preferences and market trends. This role involves conducting surveys, focus groups, and evaluating sales data to forecast market potentials. Analysts provide actionable insights for product development, pricing strategies, and marketing campaigns.
To become a Market Research Analyst in CPG/FMCG, one typically needs a Bachelor's degree in market research, business, or a related field. Experience with data analysis software and a strong grasp of statistical methods can be beneficial. Internships and entry-level positions in market research can serve as stepping stones to this career.
The average salary for a Market Research Analyst in the CPG/FMCG industry varies based on experience, location, and company size. It generally reflects competitive compensation due to expertise in data analytics and market forecasting. Professionals in urban areas or with advanced degrees may command higher salaries.
Qualifications for a Market Research Analyst in CPG/FMCG typically include a Bachelor’s degree in marketing, business, statistics, or a related field. Proficiency in data analysis tools and statistical software like SPSS, SAS, or R is often required. Strong analytical skills and familiarity with consumer behavior are also essential.
A Market Research Analyst in CPG/FMCG needs strong analytical skills to interpret complex data sets. Responsibilities include designing research projects, analyzing qualitative and quantitative data, and presenting findings to stakeholders. Key skills include attention to detail, statistical expertise, and familiarity with market research methodologies.