Manager- Paid Media Job Description Template
As the Manager- Paid Media, you will be responsible for developing, implementing, and managing our paid media strategies across different digital platforms. You will work closely with cross-functional teams to align media plans with overall business objectives, optimize campaign performance, and ensure consistent growth and profitability.
Responsibilities
- Develop and execute comprehensive paid media strategies across multiple platforms.
- Manage and optimize paid search, display advertising, social media, and programmatic campaigns.
- Analyze campaign performance data to derive insights and adjust strategies for maximum ROI.
- Coordinate with creative and content teams to develop high-quality ad materials.
- Monitor industry trends and competitor activities to stay ahead of market changes.
- Report on key performance metrics and present findings to senior management.
- Manage budgets effectively to ensure efficient allocation of resources.
- Mentor and lead a team of paid media specialists.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in managing paid media campaigns.
- Proven track record of driving growth through digital marketing.
- Experience with various paid media platforms such as Google Ads, Facebook Ads, and programmatic networks.
- Strong analytical skills with proficiency in data analysis tools.
- Excellent communication and leadership skills.
- Ability to manage multiple projects and meet tight deadlines.
Skills
- Google Ads
- Facebook Ads
- Google Analytics
- Programmatic Advertising
- Data Analysis
- Budget Management
- Team Leadership
- SEO
- Content Creation
- Performance Marketing
Frequently Asked Questions
A Manager - Paid Media is responsible for overseeing and optimizing paid media campaigns across various platforms such as Google Ads, Facebook, and Instagram. They analyze campaign performance, manage budgets, and coordinate with creative and analytics teams to ensure effective ad strategies. Their role is crucial in enhancing brand visibility and driving targeted traffic.
To become a Manager - Paid Media, candidates typically need a bachelor's degree in marketing, advertising, or a related field. Additionally, gaining experience in digital marketing, especially in PPC or paid social media campaigns, is essential. Familiarity with tools like Google AdWords, Facebook Ads Manager, and proficiency in data analytics are crucial for success in this role.
The average salary for a Manager - Paid Media varies based on location, experience, and company size. Typically, this role offers competitive compensation, reflecting the demand for skilled professionals in the field. A seasoned Manager - Paid Media with extensive expertise can expect higher remuneration, often including performance-based bonuses and benefits.
A Manager - Paid Media generally requires a bachelor's degree in marketing, communication, or a related discipline. Key qualifications include proficiency in digital marketing platforms, analytical skills, and a strong understanding of paid media strategies. Certification in Google Ads or Facebook Blueprint can enhance a candidate's credentials and standing.
A Manager - Paid Media must possess strong analytical abilities, outstanding communication skills, and deep knowledge of digital advertising tools. They are responsible for planning and executing paid media strategies, managing budgets, tracking ROI, and ensuring alignment with overall marketing objectives. Leadership and the ability to work cross-functionally are also key skills for this role.