Manager - Marketing / Digital Marketing Job Description Template
As the Manager - Marketing / Digital Marketing, you will be responsible for spearheading the full spectrum of our digital marketing efforts. You will oversee the planning, execution, and optimization of online marketing campaigns and ensure alignment with our business goals. Reporting directly to the Director of Marketing, you will play a crucial role in expanding our online presence and driving customer engagement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize all digital marketing channels, including SEO, PPC, email marketing, and social media.
- Collaborate with the content team to create engaging and relevant content.
- Analyze and report on the performance of digital marketing campaigns.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
- Coordinate with other departments to ensure a cohesive marketing strategy.
- Manage the digital marketing budget and ensure cost-effective campaigns.
- Hire, train, and mentor junior marketing team members.
- Conduct market research to identify new opportunities.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 5 years of experience in digital marketing.
- Proven track record of managing successful digital marketing campaigns.
- Strong understanding of current digital marketing tools and best practices.
- Experience with marketing automation and CRM tools.
- Excellent analytical and project management skills.
- Strong leadership skills with the ability to manage and motivate a team.
Skills
- SEO
- PPC
- Google Analytics
- Content Marketing
- Email Marketing
- Social Media Management
- Data Analysis
- CRM
- Marketing Automation
- Budget Management
Frequently Asked Questions
A Manager in Marketing or Digital Marketing oversees the development and execution of marketing strategies to promote brands, products, or services. They manage campaigns across diverse channels including digital, social media, email, and traditional media to drive brand awareness and sales. Responsibilities include leading a team, optimizing marketing efforts, and analyzing market trends and data to maximize ROI.
To become a Manager in Marketing or Digital Marketing, a candidate typically needs a bachelor's degree in marketing, business, or a related field. Additionally, obtaining relevant experience in marketing roles, strong leadership skills, and proficiency in digital marketing tools is crucial. Many employers also value certification in specific digital marketing platforms or strategies, such as Google Analytics or SEO.
The average salary for a Manager in Marketing or Digital Marketing varies based on location, experience, and industry. Typically, these professionals earn a competitive salary that reflects their responsibilities and expertise in their field. Additional perks may include bonuses, performance incentives, and comprehensive benefits, reflecting the individual's skills and contribution to overall business growth.
To qualify for a Manager position in Marketing or Digital Marketing, individuals often need a bachelor's degree in marketing, communications, or a related area. Employers also look for experience in strategic planning and campaign management, along with skills in analytics, SEO, PPC, social media, and other digital tools to effectively reach and engage target audiences.
A successful Marketing/Digital Marketing Manager requires strong leadership, communication, and analytical skills. They must be adept at multitasking, with an ability to plan and execute diverse campaigns. Responsibilities include managing budgets, delegating tasks, setting team goals, and analyzing data to ensure effective performance. Familiarity with the latest digital trends is also essential to adapt strategies for maximum impact.