GM - PPC Job Description Template
The GM - PPC is responsible for leading the PPC team and managing the overall strategy, implementation, and performance of pay-per-click campaigns. This role requires extensive knowledge of digital advertising platforms and a strong analytical approach to driving business growth through targeted PPC initiatives.
Responsibilities
- Develop and execute PPC strategies to drive targeted traffic and maximize ROI.
- Oversee all PPC activities and campaigns across various advertising platforms.
- Lead, mentor, and manage the PPC team to ensure optimal performance.
- Analyze campaign performance data and adjust strategies accordingly.
- Collaborate with other marketing teams to ensure cohesive strategies.
- Stay up-to-date with industry trends and best practices.
- Manage PPC budget and allocate funds effectively.
- Generate and present performance reports to senior management.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 5 years of experience in PPC management.
- Proven track record of managing successful PPC campaigns.
- Strong leadership and team management skills.
- Excellent analytical and strategic thinking abilities.
- Proficient in using PPC advertising platforms and tools.
Skills
- Google Ads
- Bing Ads
- Facebook Ads
- Google Analytics
- Keyword Research
- Bid Management
- Conversion Rate Optimization
- Budget Management
- Data Analysis
Frequently Asked Questions
A GM - PPC, or General Manager for Pay-Per-Click, oversees the strategy and implementation of digital advertising campaigns. They manage a team to optimize ad spend, increase ROI, and ensure campaigns align with company goals. Responsibilities include analyzing market trends, setting budgets, and reporting on performance metrics.
To become a GM - PPC, individuals need substantial experience in digital marketing and PPC campaign management. Typically, a bachelor's degree in marketing or business is required, along with certifications in Google Ads or similar platforms. Strong analytical skills, leadership abilities, and a track record of successful campaigns are crucial.
The average salary for a GM - PPC can vary depending on factors like location, industry, and experience. Generally, it ranges from mid to high-level managerial salaries, reflecting the strategic and leadership responsibilities involved. Offering competitive compensation is common due to the specialized skills required for optimizing PPC strategies.
Qualifications for a GM - PPC include a degree in marketing, business, or a related field and extensive experience in PPC management. Proficiency in platforms like Google Ads, Bing Ads, and social media advertising is essential. Additionally, leadership skills and a strategic mindset are vital for developing and guiding successful PPC campaigns.
A GM - PPC requires strong analytical skills to evaluate PPC performance and optimize ad spend. Strategic thinking is essential for planning campaigns that align with business objectives. They should also possess leadership abilities to manage teams and effective communication skills to report to stakeholders. Experience in digital marketing tools and platforms is necessary.