Ecommerce Manager / Social Media Manager Job Description Template
In this role, you will oversee the performance and strategy of ecommerce sales channels and social media platforms. You will collaborate with cross-functional teams to ensure cohesive campaigns that drive online revenue growth and brand visibility. This position requires a balance of strategic thinking and hands-on execution.
Responsibilities
- Manage and optimize ecommerce platforms to maximize online sales
- Develop and implement effective social media strategies to enhance brand presence and engagement
- Analyze performance metrics and provide actionable insights for ecommerce and social media activities
- Collaborate with marketing, design, and product teams to create cohesive campaigns
- Monitor market trends and competitor activities to identify opportunities for growth
- Set and track KPIs to measure and drive the success of ecommerce and social media initiatives
- Create and manage content calendars for social media platforms
- Oversee digital advertising campaigns on social media and ecommerce channels
- Ensure seamless and engaging user experience across digital touchpoints
- Manage budgets and report on ROI for all online marketing activities
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in ecommerce management and social media marketing
- Proven track record of driving ecommerce sales and engaging social media campaigns
- Strong analytical skills and ability to interpret data for informed decision-making
- Excellent communication and teamwork skills
- Experience with digital marketing tools and platforms
- Creative mindset with an eye for detail
- Ability to multitask and manage multiple projects simultaneously
- Knowledge of SEO, SEM, and other digital marketing best practices
Skills
- Ecommerce platforms (e.g., Shopify, Magento)
- Social media management (e.g., Hootsuite, Buffer)
- Digital advertising (e.g., Google Ads, Facebook Ads)
- Analytics tools (e.g., Google Analytics, Social Media Insights)
- Content creation and management
- SEO and SEM techniques
- Email marketing platforms (e.g., Mailchimp)
- Graphic design tools (e.g., Adobe Creative Suite)
- Project management software (e.g., Asana, Trello)
- Data analysis and reporting
Frequently Asked Questions
An Ecommerce Manager/Social Media Manager is responsible for managing online sales platforms and overseeing social media strategies. They optimize user experience on ecommerce sites, analyze web traffic, and ensure a smooth transactional process. Additionally, they create engaging social media content to boost brand awareness and customer engagement, using tools like analytics and SEO to measure content effectiveness.
To become an Ecommerce Manager/Social Media Manager, one should ideally possess a degree in marketing, business administration, or a related field. Experience with digital marketing, analytics tools, and social media platforms is crucial. Gaining certifications in SEO, content marketing, and social media strategies can also be beneficial, along with prior work experience in ecommerce roles or digital marketing.
The average salary for an Ecommerce Manager/Social Media Manager varies based on experience, location, and the size of the company. These professionals generally earn competitive salaries reflective of their diverse skill set, which encompasses ecommerce site management, digital marketing, and social media strategy, along with other related responsibilities.
Qualifications for an Ecommerce Manager/Social Media Manager typically include a bachelor's degree in marketing, business, or a related field. Profound knowledge in digital marketing, SEO, content creation, and social media platforms is crucial. Additionally, experience with ecommerce software, customer relationship management tools, and data analytics can be highly advantageous.
An Ecommerce Manager/Social Media Manager should possess skills in digital marketing, SEO, analytics, and social media engagement. They are responsible for developing and executing ecommerce strategies, managing product listings, analyzing consumer data, and creating content to enhance brand presence on social media. Excellent communication, creativity, and analytical skills are essential to succeed in this role.