General Manager - Domestic & Export Marketing Job Description Template
The General Manager - Domestic & Export Marketing is responsible for developing and implementing marketing strategies targeting both domestic and international markets. This role involves leading the marketing team, conducting market research, and executing campaigns to drive brand awareness and sales growth. The role requires a strategic mindset, strong leadership skills, and a deep understanding of global markets.
Responsibilities
- Develop and implement comprehensive marketing strategies for domestic and international markets.
- Lead and manage the marketing team to achieve business objectives.
- Conduct market research to understand competitive landscape and customer needs.
- Execute marketing campaigns to enhance brand awareness and drive sales growth.
- Monitor and analyze marketing performance metrics and adjust strategies as needed.
- Collaborate with cross-functional teams including sales, product development, and finance.
- Manage marketing budgets and allocate resources effectively.
- Ensure compliance with international marketing regulations and standards.
- Build and maintain relationships with key stakeholders and partners.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 8-10 years of experience in marketing with at least 5 years in a leadership role.
- Proven success in developing and executing marketing strategies in both domestic and international markets.
- Strong analytical skills and knowledge of market research methodologies.
- Excellent leadership and team management abilities.
- Exceptional written and verbal communication skills.
- Experience with budgeting and resource allocation.
- Ability to travel domestically and internationally as needed.
Skills
- Strategic Planning
- Market Analysis
- Campaign Management
- Brand Management
- Leadership
- Budgeting
- Digital Marketing
- CRM tools
- SEO/SEM
- Compliance
Frequently Asked Questions
A General Manager - Domestic & Export Marketing is responsible for overseeing and directing marketing strategies for both domestic and international markets. This position involves planning, implementing, and managing marketing promotions and strategies to increase brand awareness and sales. They work closely with cross-functional teams to ensure marketing efforts are consistent across regions and meet the company's growth targets.
To become a General Manager - Domestic & Export Marketing, one typically needs a bachelor's degree in marketing, business administration, or a related field. Advanced positions may require an MBA or similar qualification. Significant experience in international and domestic marketing, along with strong leadership and strategic planning skills, is essential. Gaining experience in related marketing roles and understanding global market dynamics are important steps in pursuing this career path.
The average salary for a General Manager - Domestic & Export Marketing varies based on experience, location, and company size. Generally, the compensation package includes a base salary, bonuses, and possibly stock options, reflecting the strategic importance of this role. Salaries tend to be higher in industries with expansive international markets and for professionals with advanced qualifications and extensive experience in global and domestic marketing fields.
Qualifications for a General Manager - Domestic & Export Marketing include a bachelor's degree in marketing, business, or related fields, with many employers preferring candidates with a master's degree or MBA. Extensive experience in domestic and export marketing, proficiency in strategic marketing planning, strong leadership, and analytical skills are crucial. Familiarity with international trade regulations and multi-lingual capabilities can also enhance a candidate's prospects.
Key skills required for a General Manager - Domestic & Export Marketing include strategic thinking, leadership, communication, and analytical abilities. Responsibilities encompass creating and executing marketing strategies, overseeing market research, managing budgets, and leading marketing teams. They must also be adept at fostering relationships with international clients, understanding global market trends, and ensuring compliance with domestic and international marketing standards.