Digital Marketing Manager/Sr. Executive Job Description Template
As a Digital Marketing Manager/Sr. Executive, you will be responsible for developing, implementing, and managing marketing campaigns that promote our IT products and services. You will enhance brand awareness, drive traffic to our digital platforms, and acquire new customers.
Responsibilities
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintain our social media presence across all digital channels
- Measure and report on the performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Qualifications
- Bachelor’s degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent verbal and written communication skills
- Ability to work independently and as part of a team
Skills
- SEO/SEM
- Google Analytics
- PPC
- Social Media Marketing
- Content Creation
- Email Marketing
- Data Analysis
- WordPress
- Microsoft Office
- HTML/CSS
Frequently Asked Questions
A Digital Marketing Manager is responsible for developing, implementing, and managing online marketing strategies to promote a brand and its products. This role involves overseeing digital marketing campaigns, optimizing content for SEO, managing social media platforms, and analyzing performance metrics to enhance marketing effectiveness. They work closely with other departments to ensure cohesive brand messaging and might also manage a team of marketing professionals.
To become a Digital Marketing Manager, one typically needs a bachelor's degree in marketing, business, or a related field, along with several years of experience in digital marketing roles. Essential skills include proficiency in SEO, SEM, and analytics tools, as well as strong communication and project management abilities. Obtaining certifications such as Google Analytics or HubSpot can enhance expertise and employability in this competitive field.
The average salary for a Digital Marketing Manager varies based on factors such as location, industry, and experience level. Generally, in the marketing field, a Digital Marketing Manager can expect a competitive salary that reflects their expertise in online marketing strategies, campaign management, and data analysis. Benefits may also include bonuses, profit sharing, and other incentives. It's advisable to reference industry-specific salary surveys for the most accurate estimates.
A Digital Marketing Manager should hold a degree in marketing, communications, or a related field. Additional qualifications, such as certificates in digital marketing tools and technologies, can be beneficial. Employers often look for candidates with experience in leading digital marketing campaigns, knowledge of analytics tools, creativity in content creation, and proven leadership or project management skills to ensure effective campaign execution.
A Digital Marketing Manager must possess a blend of creative and analytical skills. Responsibilities include planning and executing marketing campaigns, analyzing campaign performance, and using data to make strategic decisions. Key skills include proficiency in SEO, SEM, content marketing, social media management, analytics, and budget management. Being adaptable to changing digital trends and having excellent communication skills are crucial for success in this role.