Digital Marketing Manager- Performance Marketing Job Description Template
As a Digital Marketing Manager specializing in Performance Marketing, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
Responsibilities
- Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
Qualifications
- Bachelor’s degree in Marketing or a related field.
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
Skills
- SEO
- SEM
- Google Analytics
- Email Marketing
- Social Media Marketing
- Display Advertising
- Conversion Optimization
- Data Analysis
- Google Adwords
- Web Analytics
- Content Marketing
Frequently Asked Questions
A Digital Marketing Manager specializing in Performance Marketing focuses on driving measurable results through digital campaigns. They analyze data to optimize ad performance, manage pay-per-click and display advertising strategies, and ensure ROI maximization. Their role involves continuous tracking of key performance indicators, developing strategies to improve conversion rates, and collaborating with cross-functional teams to align marketing initiatives with business goals.
To become a Digital Marketing Manager in Performance Marketing, one typically needs a bachelor's degree in marketing, business, or a related field. Gaining experience in digital marketing roles such as PPC specialist or SEO analyst is crucial. Proficiency in tools like Google Analytics and advanced skills in data analysis are essential. Many pursue certifications in digital marketing platforms or enroll in specialized courses to enhance their skills further. Strong analytical skills, creativity, and strategic thinking are pivotal for success in this role.
The average salary for a Digital Marketing Manager in Performance Marketing varies based on experience, location, and the organization. Generally, it is competitive and reflects the high demand for skilled professionals in this niche. Salaries can range significantly but are often influenced by the successful execution of strategies that lead to high ROI, the digital marketing budget managed, and the results achieved in past campaigns. Performance bonuses and incentives are common in this field.
A Digital Marketing Manager in Performance Marketing typically needs a solid academic background, often a bachelor's degree in marketing, business administration, or a similar discipline. Certifications in Google Ads, Facebook Blueprint, or equivalent platforms are highly advantageous. Employers look for candidates with extensive hands-on experience in SEO, PPC, and data analytics. Strong knowledge of digital marketing strategies and a track record of achieving performance targets are crucial qualifications for this role.
A successful Digital Marketing Manager in Performance Marketing requires excellent analytical skills to interpret data and optimize campaigns. Key responsibilities include developing marketing strategies, managing PPC campaigns, and maximizing conversion rates and ROI. They should be adept in using analytics tools, understanding consumer behavior, and staying updated with marketing trends. Leadership skills to guide teams and the ability to multitask are essential. They must also collaborate effectively with other departments to ensure marketing efforts align with company objectives.