Digital Marketing Executive (WFO-Indore) Job Description Template
As a Digital Marketing Executive (WFO-Indore), you will be responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position will be based in our Indore office.
Responsibilities
- Develop and implement digital marketing strategies to drive online traffic to the company website.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Design and oversee all aspects of digital marketing including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Manage and maintain the organization’s website(s).
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Qualifications
- Bachelor's degree in marketing or a related field.
- Proven working experience in digital marketing.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong understanding of current online marketing concepts, strategy, and best practices.
Skills
- SEO
- SEM
- Google Analytics
- Google AdWords
- Social Media Marketing
- Content Creation
- Email Marketing
- Data Analysis
- WordPress
- HTML/CSS
Frequently Asked Questions
A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. This role involves enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. Tasks include SEO, social media management, content creation, and analysis of online marketing strategies.
To become a Digital Marketing Executive in Indore, one needs a bachelor's degree in marketing, business, or a related field. Gaining certifications in digital marketing tools and platforms like Google Analytics, Facebook Ads, and SEO can be beneficial. Relevant work experience, either through internships or entry-level positions in marketing, is crucial. Networking and staying updated with the latest digital marketing trends is also important.
The average salary for a Digital Marketing Executive in Indore varies based on experience, skills, and the organization's size and industry. Entry-level positions may offer a lower range, while more experienced professionals can expect a higher salary. Additional skills in analytics, SEO, and content strategy can impact earning potential positively.
A Digital Marketing Executive typically requires a bachelor's degree in marketing, communications, or a related field. Relevant professional certifications, such as Google Ads or HubSpot certifications, are often preferred. Experience in digital marketing strategies, content creation, SEO, and data analysis is crucial. Strong communication skills and creativity are beneficial in this role.
A Digital Marketing Executive should possess skills in SEO, content marketing, social media strategy, and data analysis. Responsibilities include managing online campaigns, analyzing web traffic metrics, creating content strategies, and using platforms like Facebook, Instagram, and Google Ads. Strong analytical, creative, and communication skills are essential for success in this role.