Business Manager- Paid Media Job Description Template
The Business Manager- Paid Media is responsible for managing and optimizing paid advertising campaigns across various digital platforms. This role requires a strategic thinker who can analyze performance metrics to drive effective marketing strategies that maximize return on investment (ROI) and contribute to overall business growth.
Responsibilities
- Develop and execute paid media strategies across multiple digital platforms.
- Monitor and optimize campaign performance to ensure goals and KPIs are met.
- Conduct market and competitive analysis to identify growth opportunities.
- Manage budgets and allocate resources effectively to maximize ROI.
- Collaborate with creative, content, and analytics teams to implement and refine campaigns.
- Prepare and present performance reports to stakeholders.
- Stay updated on industry trends, emerging platforms, and best practices.
- Negotiate with vendors and external partners to procure advertising spaces.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in digital marketing and paid media management.
- Proven track record of successful campaign management and ROI optimization.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic buying.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced environment.
Skills
- Google Ads
- Facebook Ads
- Programmatic Buying
- Data Analysis
- Budget Management
- Campaign Optimization
- Market Analysis
- Excel
- Digital Marketing
- ROI Analysis
Frequently Asked Questions
A Business Manager - Paid Media is responsible for overseeing and optimizing paid advertising campaigns across various digital platforms. They strategize, implement, and analyze performance to ensure alignment with company goals. Key responsibilities include budget management, audience targeting, and maximizing return on investment for paid media initiatives.
To become a Business Manager - Paid Media, candidates typically need a bachelor's degree in marketing, advertising, or a related field. Experience in digital marketing, particularly in managing paid media campaigns, is crucial. Developing skills in data analysis, digital ad platforms, and strategic planning will enhance career prospects. Networking and continuous learning through courses or certifications can also be beneficial.
The average salary for a Business Manager - Paid Media varies based on location, industry, and experience level. Generally, their compensation reflects the demand for expertise in digital marketing and contributions to the company's profitability through paid media strategies. Salaries can differ significantly depending on company size and region, providing room for growth and increased earning potential.
Business Manager - Paid Media candidates should possess a bachelor's degree in marketing, advertising, or a related discipline. Strong analytical skills, proficiency with digital advertising tools, and experience in managing budgets are essential. Certifications in Google Ads or Facebook Blueprint can demonstrate expertise and understanding of key paid media platforms.
A Business Manager - Paid Media requires skills such as strategic thinking, data analysis, and proficiency in digital ad platforms like Google Ads and Facebook Ads Manager. Responsibilities include planning, executing, and optimizing ad campaigns to drive brand growth and revenue. They collaborate with creative teams to develop compelling ads and keep up with trends in digital marketing.