Associate Manager- Performance Marketing Job Description Template
As an Associate Manager- Performance Marketing, you will be responsible for developing, executing, and optimizing performance marketing campaigns across various digital channels. You will monitor, analyze, and report on campaign performance, ensuring alignment with overall marketing strategies and business objectives.
Responsibilities
- Develop and implement performance marketing strategies across digital channels.
- Optimize and manage PPC, display, social media, and affiliate marketing campaigns.
- Analyze campaign performance data to identify trends and insights for optimization.
- Collaborate with creative and content teams to develop compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on the effectiveness of campaigns.
- Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
- Stay updated with industry trends, best practices, and emerging digital marketing technologies.
- Manage and allocate marketing budgets to maximize return on investment (ROI).
- Build and maintain relationships with third-party vendors and advertising partners.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 2-3 years of experience in performance marketing or digital marketing.
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and platforms such as Google Analytics, SEMrush, or similar.
- Experience in budgeting and forecasting for digital marketing efforts.
Skills
- PPC Advertising
- Google Analytics
- SEO/SEM
- Social Media Marketing
- Content Marketing
- Conversion Rate Optimization (CRO)
- A/B Testing
- Data Analysis
- Budget Management
- CRM Software
Frequently Asked Questions
An Associate Manager in Performance Marketing is responsible for creating and managing digital marketing campaigns to drive performance across various channels like Google Ads, Facebook, and Instagram. They analyze data to optimize ad spend, increase return on investment, and improve audience targeting to enhance brand visibility and sales.
To become an Associate Manager in Performance Marketing, candidates typically need a bachelor's degree in marketing, business, or a related field. Gaining experience in digital marketing, SEO, and analytics tools like Google Analytics helps. Developing skills in data analysis and campaign management is crucial for advancing in this role.
The average salary for an Associate Manager in Performance Marketing varies depending on location, experience, and industry. Generally, professionals in this role can expect a competitive salary that reflects their expertise in campaign management, data analysis, and performance optimization. Many positions also offer additional bonuses and benefits.
Qualifications needed for an Associate Manager in Performance Marketing typically include a bachelor's degree in marketing, communications, or a related field. Hands-on experience with digital marketing platforms, proficiency in data analysis, and a solid understanding of SEO and PPC strategies are essential for success in this role.
An Associate Manager in Performance Marketing should possess strong analytical skills to assess campaign performance, experience with PPC campaigns, and expertise in SEO. They are responsible for developing strategies to optimize digital ads, managing budgets, and working closely with cross-functional teams to achieve marketing objectives.