Associate Manager- Paid Media Job Description Template
As an Associate Manager- Paid Media, you will support the media buying and planning efforts to ensure the effective use of advertising spend. You will work closely with the senior management team to align strategies with business objectives, optimize campaigns, and report on performance metrics.
Responsibilities
- Plan, execute, and optimize paid media campaigns across various platforms.
- Analyze campaign performance data and provide actionable insights.
- Collaborate with creative, analytics, and marketing teams to develop and execute campaign strategies.
- Monitor budget allocation and ensure campaigns meet performance goals.
- Stay up-to-date with industry trends and emerging platforms.
- Provide regular reports and presentations on campaign performance.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or related field.
- 2-4 years of experience in paid media campaign management.
- Proven track record of managing successful campaigns across multiple platforms.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and teamwork skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Skills
- Google Ads
- Facebook Ads Manager
- Excel
- Google Analytics
- Programmatic Advertising
- SEO/SEM
- A/B Testing
- Data Analysis
- Budget Management
- Creative Strategy
Frequently Asked Questions
An Associate Manager- Paid Media is responsible for planning and executing paid media campaigns across various digital platforms. They analyze market trends to optimize advertising strategies, manage budgets, and work towards maximizing ROI. The role requires a solid understanding of digital marketing, data analysis, and creative strategy.
To become an Associate Manager- Paid Media, candidates typically need a bachelor's degree in marketing, advertising, or a related field. Experience in digital marketing and a strong understanding of various paid media channels are crucial. Skills in analytics, campaign management, and experience with tools like Google Ads or Facebook Business Manager are highly beneficial.
The average salary for an Associate Manager- Paid Media varies based on experience, location, and company size. Generally, it ranges from mid to upper-tier levels in the digital marketing industry. The role often offers performance-based bonuses, adding to the potential earnings. Candidates are advised to research local salary trends to get a precise figure.
Qualifications for an Associate Manager- Paid Media include a bachelor's degree in marketing, advertising, communications, or a related discipline. Candidates should have experience in digital marketing, strong analytical skills, and proficiency in using digital advertising platforms such as Google Ads, Facebook Ads, or similar. Certifications in digital marketing can be advantageous.
An Associate Manager- Paid Media needs skills in digital advertising platforms, data analysis, campaign management, creativity, and budget management. Responsibilities include designing and implementing paid media strategies, analyzing campaign performance, managing ad spend, and collaborating with creative teams to enhance campaign effectiveness. Strong communication and organizational skills are essential.