Assistant Manager - Social Media & Content Job Description Template
The Assistant Manager - Social Media & Content will develop and implement innovative social media strategies and content campaigns that resonate with our audience. The position involves managing social media channels, creating engaging content, analyzing performance metrics, and working cross-functionally to support overall marketing goals.
Responsibilities
- Develop and execute social media strategies to align with business goals.
- Create, curate, and manage published content (images, video, written).
- Monitor, listen, and respond to users in a 'Social' way while cultivating leads and sales.
- Analyze key metrics and tweak strategies as needed.
- Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
- Stay up-to-date with social media trends and best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 2+ years of experience in social media management and content creation.
- Proven ability to develop creative content.
- Strong analytical skills and ability to interpret social media metrics.
- Excellent written and verbal communication skills.
Skills
- Social Media Management Tools (e.g., Hootsuite, Buffer)
- Content Creation
- SEO knowledge
- Graphic Design (e.g., Adobe Creative Suite)
- Analytics Tools (e.g., Google Analytics, Facebook Insights)
- Copywriting
- Project Management
- Video Editing
Frequently Asked Questions
An Assistant Manager - Social Media & Content is responsible for developing and managing content strategies across social media platforms to enhance brand presence. Their role involves content creation, scheduling posts, engaging with the audience, analyzing social media trends, and collaborating with the marketing team to ensure consistency in brand messaging.
To become an Assistant Manager - Social Media & Content, one typically needs a bachelor's degree in marketing, communications, or a related field. Hands-on experience in social media management and content creation is crucial. Developing skills in digital marketing tools, SEO, and analytics will complement this career path, enhancing a candidate's qualifications.
The average salary for an Assistant Manager - Social Media & Content varies depending on factors like location, company size, and experience level. Candidates can expect a competitive salary that reflects their expertise in managing social media strategies and content creation. Salaries typically align with industry standards for managerial roles in marketing.
An Assistant Manager - Social Media & Content should possess a bachelor's degree in marketing, communications, or a relevant discipline. Additionally, they should demonstrate proficiency in social media platforms, content management systems, and digital analytics tools. Experience in strategic content planning and audience engagement is highly beneficial.
Key skills for an Assistant Manager - Social Media & Content include content creation, social media management, strategic planning, and analytical abilities. Responsibilities encompass developing engaging content, scheduling posts, audience interaction, performance analysis, and collaboration with the marketing team to drive brand success across digital platforms.