Assistant Manager - PPC Job Description Template
As an Assistant Manager - PPC, you will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms. Your goal will be to maximize ROI through strategic planning, execution, and continuous improvement of PPC efforts. This role requires a blend of creativity, analytical skills, and technical knowledge.
Responsibilities
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.
- Conduct keyword research and selection for PPC initiatives.
- Monitor and analyze campaign performance data to identify trends and opportunities for improvement.
- Create and optimize ad copy and landing pages for better quality scores.
- Manage budget allocations and bid strategies to efficiently utilize marketing spend.
- Generate regular performance reports, highlighting key metrics and insights.
- Collaborate with the marketing team to align PPC strategies with broader marketing goals.
- Stay updated with industry trends and best practices in PPC advertising.
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field.
- 2-4 years of experience in PPC campaign management.
- Proficiency in Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and teamwork skills.
- Certifications in Google Ads or other relevant platforms are a plus.
Skills
- Google Ads
- Bing Ads
- Keyword Research
- Campaign Optimization
- Data Analysis
- Budget Management
- Ad Copywriting
- Excel
- Google Analytics
- A/B Testing
Frequently Asked Questions
An Assistant Manager - PPC, or Pay-Per-Click, is responsible for overseeing and optimizing digital advertising campaigns on platforms like Google Ads. They analyze performance data, manage ad budgets, and implement strategies to increase ad effectiveness. Their goal is to maximize return on investment and ensure that campaigns align with overall marketing goals.
To become an Assistant Manager - PPC, candidates typically need a bachelor's degree in marketing, advertising, or a related field. It is essential to have experience in digital marketing, particularly PPC campaigns. Proficiency in tools like Google Ads, Google Analytics, and other PPC software is crucial. Strong analytical skills and certifications from Google or similar platforms can enhance career prospects.
The average salary for an Assistant Manager - PPC varies based on factors such as location, experience, and the size of the company. Typically, salaries are competitive and may be accompanied by performance-based bonuses. Experienced professionals in this role can expect salary increases reflective of their expertise and successes in managing effective PPC campaigns.
An Assistant Manager - PPC usually requires a bachelor's degree in marketing, advertising, or business. Additionally, candidates should have experience in PPC management and digital marketing strategies. Key qualifications include proficiency in Google Ads, an understanding of SEO and SEM, strong analytical skills, and the ability to manage budgets and optimize ad spend effectively.
Key skills for an Assistant Manager - PPC include expertise in PPC tools like Google Ads, strong analytical and data interpretation abilities, and proficiency in budget management. Responsibilities involve creating, managing, and optimizing digital advertising campaigns, performing keyword research, analyzing competition, and reporting campaign performance. Attention to detail and strategic thinking are essential for success in this role.