AdOps Job Description Template
As an AdOps professional, you will oversee the implementation, management, and optimization of online advertising campaigns. Your role will involve working closely with sales teams, clients, and technical teams to ensure ads are launched on time, perform optimally, and generate the desired outcomes. You will troubleshoot issues, perform daily maintenance, and provide performance reports.
Responsibilities
- Manage the setup and execution of digital advertising campaigns across various platforms.
- Monitor and optimize ad performance to ensure client objectives are met.
- Troubleshoot ad delivery issues and resolve technical problems promptly.
- Collaborate with sales teams to understand client requirements and campaign goals.
- Generate and analyze performance reports to provide actionable insights.
- Work with third-party vendors and partners to ensure seamless ad delivery.
- Stay up-to-date with industry trends and emerging technologies.
Qualifications
- Bachelor's degree in Marketing, Advertising, Information Technology, or a related field.
- 2-4 years of experience in digital advertising operations or a similar role.
- Strong understanding of ad serving technologies and platforms (e.g., Google Ad Manager, DV360, The Trade Desk).
- Proven track record of managing and optimizing online advertising campaigns.
- Excellent analytical and problem-solving skills.
- Strong communication and teamwork abilities.
Skills
- Google Ad Manager
- DV360
- The Trade Desk
- HTML/CSS
- JavaScript
- Excel
- Data Analysis
- Troubleshooting
- Project Management
Frequently Asked Questions
An AdOps professional is responsible for managing and optimizing digital advertising campaigns. They handle tasks such as ad trafficking, campaign setup, performance monitoring, and reporting. By collaborating with sales and marketing teams, they ensure advertisements are effectively placed to reach target audiences, meet revenue goals, and maintain compliance with industry standards.
To become an AdOps specialist, one typically needs a bachelor's degree in marketing, communications, or a related field. Experience with digital advertising platforms like Google Ad Manager is crucial. People often start in entry-level digital marketing roles to gain experience, emphasizing analytical skills and a strong grasp of ad technologies. Certifications in digital advertising can enhance a candidate's prospects.
The average salary for an AdOps manager can vary based on location, experience, and company size. Generally, salaries are competitive due to the specialized skills required in ad operations. Experienced managers working in large organizations typically earn higher salaries, while those new to the role might start at a lower range but can progress quickly as they gain expertise.
Qualifications for an AdOps role often include a degree in marketing, business, or communications. Experience with ad-serving platforms and data analysis tools is highly beneficial. Strong analytical and problem-solving skills are a must, as is a deep understanding of the digital advertising ecosystem. Certifications from reputable organizations can also enhance a candidate's credentials.
An AdOps professional should have strong analytical skills, attention to detail, and familiarity with various ad technologies. Responsibilities include managing ad campaigns, optimizing performance, troubleshooting issues, and compiling performance reports. Effective communication with sales and marketing teams is essential to ensure alignment and achieve desired campaign outcomes.