Adobe Experience Manager (AEM) & SFMC Email Specialist Job Description Template
The Adobe Experience Manager (AEM) & SFMC Email Specialist will oversee the creation, management, and optimization of marketing campaigns using AEM and Salesforce Marketing Cloud. This role requires technical proficiency in both platforms, a strong understanding of email marketing best practices, and the ability to analyze and optimize campaign performance.
Responsibilities
- Develop, execute, and manage email marketing campaigns using AEM and SFMC.
- Create and optimize email templates and customer journeys.
- Personalize email content based on customer data and behaviors.
- Analyze and report on email campaign performance metrics.
- Collaborate with cross-functional teams to ensure consistency and alignment in campaigns.
- Maintain best practices for email deliverability and compliance.
- Troubleshoot and resolve issues related to email campaign execution.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience with Adobe Experience Manager and Salesforce Marketing Cloud.
- Strong understanding of email marketing best practices.
- Experience with HTML, CSS, and email template development.
- Proven ability to analyze data and generate insights.
- Excellent organizational and project management skills.
- Strong written and verbal communication skills.
Skills
- Adobe Experience Manager (AEM)
- Salesforce Marketing Cloud (SFMC)
- Email marketing
- HTML
- CSS
- Data analysis
- Campaign management
- Customer journey mapping
- Project management
Frequently Asked Questions
An Adobe Experience Manager (AEM) & SFMC Email Specialist is responsible for managing digital content and email strategies using Adobe Experience Manager and Salesforce Marketing Cloud. They design and implement personalized email campaigns, track performance metrics, and ensure that digital content aligns with overall marketing goals. They also provide technical expertise on integrating AEM with SFMC for seamless campaign management.
To become an Adobe Experience Manager (AEM) & SFMC Email Specialist, one should gain proficiency in AEM and Salesforce Marketing Cloud. Knowledge of HTML, CSS, and JavaScript can be beneficial. Consider obtaining relevant certifications such as Adobe Certified Expert or Salesforce Marketing Cloud Email Specialist. Experience with digital marketing strategies and email campaign management will further enhance your expertise in this role.
The average salary for an Adobe Experience Manager (AEM) & SFMC Email Specialist can vary based on location, experience, and industry. Generally, specialists in this field can expect competitive compensation commensurate with their skills in managing complex email marketing strategies and digital content using both AEM and Salesforce Marketing Cloud platforms.
Qualifications for an Adobe Experience Manager (AEM) & SFMC Email Specialist typically include a degree in marketing, IT, or a related field, along with certifications in Adobe Experience Manager and Salesforce Marketing Cloud. Strong analytical skills, experience with email campaign management, and a solid understanding of digital content strategies are essential for success in this role.
An Adobe Experience Manager (AEM) & SFMC Email Specialist should have skills in managing digital content, creating personalized email campaigns, and analyzing marketing data. Responsibilities include integrating AEM with Salesforce Marketing Cloud, ensuring alignment of email strategies with business goals, and monitoring campaign performance. Proficiency in using AEM and SFMC, along with strong problem-solving skills, is critical for this position.