Head Of Digital Marketing Job Description
The Head of Digital Marketing will be responsible for planning, implementing, and managing our digital marketing campaigns across various channels. They will lead a team of digital marketing professionals and collaborate with other teams to ensure a cohesive and effective digital marketing strategy.
Responsibilities
- Develop and execute digital marketing strategies to drive online traffic, increase brand awareness, and generate leads
- Manage and optimize digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing
- Monitor and analyze digital marketing metrics and provide regular reports to senior management
- Stay up-to-date with industry trends and best practices in digital marketing
- Collaborate with internal teams to create and optimize website content and user experience
- Lead and mentor a team of digital marketing professionals
- Identify and evaluate new digital marketing opportunities and partnerships
- Manage digital marketing budget and allocate resources effectively
- Manage relationships with external vendors and agencies
Qualifications
- Proven experience as a Head of Digital Marketing or similar role
- In-depth knowledge of various digital marketing channels and strategies
- Hands-on experience with SEO, SEM, social media advertising, email marketing, and content marketing
- Strong analytical and problem-solving skills
- Excellent leadership and team management abilities
- Effective communication and collaboration skills
- Ability to stay up-to-date with industry trends and best practices
- Experience in managing digital marketing budget and resources
- Bachelor's degree in marketing, business, or a related field
Skills
- Digital marketing
- SEO
- SEM
- Social media advertising
- Email marketing
- Content marketing
- Analytics
- Leadership
- Team management
- Communication