Head of Content Marketing Job Description
As the Head of Content Marketing, you will be responsible for developing and executing a comprehensive content marketing strategy to drive business growth. You will lead a team of content creators and collaborate with other departments to ensure alignment with overall marketing objectives.
Responsibilities
- Develop and implement a content marketing strategy that aligns with business goals
- Create and manage a content calendar to ensure timely delivery of content
- Lead and mentor a team of content creators
- Collaborate with the design and digital marketing teams to create engaging content
- Track and analyze content performance to optimize strategies
Qualifications
- Proven experience in content marketing or a similar role
- Strong leadership and team management skills
- Excellent written and verbal communication skills
- In-depth understanding of content marketing principles
- Analytical mindset with the ability to measure and analyze content performance
Skills
- Content strategy
- SEO best practices
- Copywriting
- Content management systems
- Google Analytics