Growth Marketing Manager Job Description
As a Growth Marketing Manager, you will be responsible for devising and implementing growth strategies to increase customer base and revenue. You will drive marketing campaigns, analyze data, conduct market research, and collaborate with various teams to achieve growth targets.
Responsibilities
- Develop and execute growth marketing strategies to drive customer acquisition, retention, and revenue growth.
- Manage end-to-end marketing campaigns across various channels, including email, social media, SEM, SEO, and content marketing.
- Analyze key metrics and market data to identify growth opportunities and make data-driven decisions.
- Conduct market research to understand customer needs, preferences, and behavior.
- Collaborate with cross-functional teams, including product, design, and sales, to optimize marketing campaigns and improve user experience.
- Create and optimize landing pages, marketing funnels, and conversion paths to maximize conversion rates.
- Monitor and report on marketing campaign performance, providing insights and recommendations for improvement.
- Stay up to date with industry trends, best practices, and emerging technologies in growth marketing.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in growth marketing, digital marketing, or a similar role.
- Strong analytical skills with the ability to analyze data and make data-driven decisions.
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software.
- Experience in managing end-to-end marketing campaigns across various channels.
- Excellent communication and collaboration skills.
- Ability to multitask, prioritize, and manage time effectively.
- Creative thinking and problem-solving abilities.
Skills
- Digital marketing
- Data analysis
- Marketing automation
- SEO/SEM
- Content marketing
- Social media marketing
- Email marketing
- Analytical skills
- Communication
- Collaboration
- Creativity
- Problem-solving
