Email Marketing Specialist Job Description
As an Email Marketing Specialist, you will be responsible for managing our email marketing initiatives and developing targeted email campaigns to promote our products or services. You will collaborate with the marketing team to create engaging content, design templates, and analyze campaign performance. The goal is to create personalized and effective email campaigns that result in increased customer satisfaction and revenue.
Responsibilities
- Develop and execute email marketing campaigns to promote products or services
- Collaborate with the marketing team to plan and design email templates and content
- Segment and target email lists based on customer data and behavior
- Monitor and analyze email campaign performance and provide recommendations for improvement
- Optimize email performance by A/B testing subject lines, content, and send times
- Ensure compliance with email marketing best practices and regulations
- Manage and update email marketing tools and platforms
- Stay up-to-date with industry trends and best practices in email marketing
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in email marketing, preferably in a B2C environment
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Attention to detail and ability to multitask
- Basic HTML/CSS knowledge is a plus
Skills
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Campaign management
- Email content creation
- Segmentation and targeting
- A/B testing
- Data analysis and reporting
- HTML/CSS