Email Marketing Executive Job Description
As an Email Marketing Executive, you will play a key role in driving customer engagement and increasing sales through the execution of effective email marketing campaigns. You will work closely with the marketing team to understand target audiences and create compelling email content. Additionally, you will monitor campaign performance, A/B test subject lines and content, and optimize campaigns for better results.
Responsibilities
- Develop and execute email marketing campaigns to promote products and services
- Create compelling email content that drives engagement and conversions
- Segment and maintain email lists for targeted marketing campaigns
- Perform A/B testing on subject lines, content, and designs to optimize campaign performance
- Monitor and analyze campaign performance metrics to measure success and make data-driven recommendations
- Stay up-to-date with email marketing best practices and industry trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in email marketing, preferably in a similar role
- Proficient in email marketing software and CRM tools
- Strong understanding of email marketing metrics and tracking
- Excellent copywriting and communication skills
- Analytical mindset with the ability to interpret data and draw actionable insights
- Detail-oriented with strong organizational skills
- Ability to multitask and meet deadlines in a fast-paced environment
Skills
- Proficiency in email marketing platforms like Mailchimp, Constant Contact, or HubSpot
- Experience with CRM platforms and marketing automation tools
- Knowledge of HTML and CSS for email template customization
- Basic understanding of data analytics and reporting tools
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and collaborate with cross-functional teams