Ecommerce Marketing Manager Job Description
As an Ecommerce Marketing Manager, you will play a key role in driving the growth of our online sales and brand presence. You will be responsible for developing and executing digital marketing campaigns, managing online advertising channels, and analyzing data to optimize marketing efforts. Additionally, you will collaborate with cross-functional teams to ensure a seamless online customer experience and achieve business goals.
Responsibilities
- Develop and execute digital marketing strategies to drive online sales and increase brand awareness
- Manage and optimize paid advertising campaigns across various online platforms
- Analyze data to identify trends and insights, and make data-driven decisions to improve campaign performance
- Collaborate with cross-functional teams, including product managers, designers, and developers, to ensure a seamless online customer experience
- Stay up-to-date with the latest digital marketing trends and technologies, and implement innovative strategies to stay ahead of the competition
- Track and report on key performance metrics, and provide regular updates to management
Qualifications
- Bachelor's degree in marketing, business or a related field
- Proven experience in ecommerce marketing, preferably in a managerial role
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising
- Proficient in data analysis and the use of analytics tools to drive marketing decision-making
- Excellent communication and collaboration skills
- Proactive and able to work independently, with a strong attention to detail
Skills
- Digital Marketing
- Ecommerce
- Data Analysis
- Campaign Optimization
- SEO
- SEM
- Social Media Marketing
- Email Marketing
- Analytics