Responsibilities
- Manage and update the company's website content and products
- Create and execute digital marketing campaigns to drive traffic and increase sales
- Monitor and analyze online sales performance metrics
- Develop strategies to improve user experience and increase conversion rates
- Manage customer inquiries and provide timely support
- Stay up-to-date with industry trends and competitors' activities
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in e-commerce or digital marketing
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Familiarity with e-commerce platforms and digital marketing tools
Skills
- E-commerce platforms (e.g., Shopify, WooCommerce)
- Digital marketing tools (e.g., Google Analytics, SEMrush)
- Social media management
- SEO and SEM techniques
- Customer relationship management (CRM)