Responsibilities Of The Role

• Develop and manage digital marketing campaigns to promote our products/services
• Create and implement social media marketing strategies and content calendars
• Manage and optimize PPC advertising campaigns on platforms such as Google AdWords and Facebook Ads
• Utilize SEO techniques to improve organic search rankings and increase website traffic
• Monitor and analyze website performance using Google Analytics and other web analytics tools
• Generate regular reports on digital marketing performance and provide insights for improvement
• Stay up to date with the latest trends and best practices in digital marketing
• Collaborate with other members of the marketing team to integrate digital marketing strategies with overall marketing efforts

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in digital marketing, preferably in a similar role
• Solid knowledge of digital marketing channels and strategies
• Experience with social media management and content creation
• Proficient in using digital marketing tools such as Google Analytics, Google AdWords, and social media scheduling platforms
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment

Skills

• Social media marketing
• Search engine optimization (SEO)
• Pay per click (PPC) advertising
• Content creation
• Data analysis
• Digital advertising
• Marketing analytics
• Copywriting
• Communication skills